Template-Type: ReDIF-Article 1.0 Author-Name: Manol Ribov Author-Email: Author-Workplace-Name: University of National and World Economy Title: TOURISM WITHIN THE CONTEXT OF EDUCATION AND ASCIENCE Abstract: Nowadays, we experience a situation, in which due to the complicating technologies and equipment, there occurs a contradiction between the objectively established conditions for prosperity and the tourism staff's qualifications for work in such conditions. This discrepancy renders their activities difficult and if no measures are undertaken, it shall further intensify. What is even worse, that has its reflection on the development of tourism and economy as an end result from progress. Therefore, it is necessary to undertake the changes needed to provide for training of highly-qualified employees with creative thinking who will be able to successfully join the practice and to work meeting the level of the requirements of modern science and technology. Such changes should also be implemented in the system of education and science so that people would be able to not only obtain the qualification needed for the performance of a particular activity, but also to continuously improve and extend it. Keywords: tourism, education, science, activity, quality of labour, system, differentiated, integrated and situational approach. Classification-JEL: Z320 Pages: 16-23 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.16 File-URL: https://drive.google.com/uc?export=download&id=17-TJsxR3jhDbQ1-MxnLFaya0iWN3vcr_ File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:16-23 Template-Type: ReDIF-Article 1.0 Author-Name: Martha Malskaya Author-Email: Author-Workplace-Name: Ivan Franko National University of Lviv, Ukraine Author-Name: Markian Malsky Author-Email: Author-Workplace-Name: Ivan Franko National University of Lviv, Ukraine Author-Name: Yuri Zinko Author-Email: Author-Workplace-Name: Ivan Franko National University of Lviv, Ukraine Title: TOURIST CLUSTERS OF WESTERN UKRAINE AND THEIR SCIENTIFIC AND EDUCATIONAL SUPPORT Abstract: The issue of forming cluster structures is very relevant for tourist destinations and certain forms of tourism in Ukraine. The scope of the study is the tourist clusters of Western Ukraine, which are characterized by high tourist attractiveness. The purpose of the study is to analyze the factors of tourist clusters formation and to develop guidelines for their scientific and educational support. Methodological and procedural framework was used to develop cluster models, as well as to typify them and assess formal and informal connections between scientific, educational institutions and cluster subjects. The typification of tourist clusters of the region is presented according to the criteria of the state of functioning, legal status, territorial coverage and specialization. Emphasis is placed on the structural features of clusters and the main tools of their development. The multifaceted analysis of scientific and information-educational support has been carried out for the introduction and functioning of tourist clusters. Emphasis is placed on the need to develop the regulatory legal framework for the clusters, the need for their innovation and investment support. Keywords: tourism, cluster, subjects, information, scientific and educational institutions, Western Ukraine. Classification-JEL: Z320 Pages: 24-31 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.24 File-URL: https://drive.google.com/uc?export=download&id=1fMVUJFpPebAtO5KtBwoooG6Q8ibykFGW File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:24-31 Template-Type: ReDIF-Article 1.0 Author-Name: Ventsislav Statev Author-Email: Author-Workplace-Name: St. Cyril and St. Methodius University of Veliko Tarnovo Title: THE CHALLENEGES FACING TOURISM EDUCATION IN CONDITIONS OF "SOCIAL DISTANCE" Abstract: The current paper examines the challenges facing academic tourism education as a point of intersection between economics and computer technologies after the pandemic fading. Keywords: tourism, social distance, digitalization, academic education. Classification-JEL: Z30 Pages: 32-37 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.32 File-URL: https://drive.google.com/uc?export=download&id=1sQz0lrI7CDrGFkbRwVoBQujca34RSUOG File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:32-37 Template-Type: ReDIF-Article 1.0 Author-Name: Boris Borisoff Author-Email: Author-Workplace-Name: The University of Library Studies and Information Technologies Title: CONNECTIVITY DURING A PANDEMIC Abstract: The report is an attempt to analyze the current situation in the tourism industry. The importance of the sector and the possibilities for actions during forced stay in a home environment are considered. The resources for recovery, the motivation for future trips, the improvement of the educational activity, the improvement of the information exchange and others are indicated. Conclusions are made about the situation and the lessons learned from it. Keywords: communication, sustainability, learning in a virtual environment. Classification-JEL: Z320 Pages: 38-44 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.38 File-URL: https://drive.google.com/uc?export=download&id=1lArfZd8EHqYEDYLv73ShoqVAq6sDei6Y File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:38-44 Template-Type: ReDIF-Article 1.0 Author-Name: Mincho Polimenov Author-Email: Author-Workplace-Name: University "Dr. Assen Zlatarov" - Burgas Title: FOCUS ON COORDINATION OF OPERATORS ENSURING THE QUALITY OF SERVICE IN TOURISM Abstract: The report focuses on the quality of service in tourism and in particular on the quality of blanks and work processes in the various issuing units and their coordination in the overall production process. Investments are focused not only on improved innovations in machine software and equipment, but also on such tricks and connections in the production cycle providing a high level of service and culture of consumption. Facilitating the processes provides a level of competition and creates an opportunity for affordability in quality and price. Emphasis is placed on the flexibility of tour operators and the tourist product and tourist service they offer, their quality, organization and management. Satisfying the modern "global tourist" requires not only knowledge of the structure of the offered tourist product and service, but also seeks an answer to the question "How" to be created and implemented. Keywords: Quality of service, culture of consumption, technological innovations, reengineering, emotional and exotic experiences, Wellness tourist product. Classification-JEL: Z320 Pages: 45-50 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.45 File-URL: https://drive.google.com/uc?export=download&id=1HE9KihHc0QtYRAD21GdgTguvu73-YCM0 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:45-50 Template-Type: ReDIF-Article 1.0 Author-Name: Ivan Obreshkov Author-Email: Author-Workplace-Name: University of Food Technologies - Plovdiv Title: THE SARS-CoV-2 PANDEMIC IN BULGARIA AND THE CHALLENGES OF REAL-TIME DISTANCE LEARNING FOR TOURISM UNIVERSITY STUDENTS Abstract: The severe acute respiratory syndrome coronavirus SARS-CoV-2 pandemic brought changes in various aspects of life, including educational field. The present study reveals some of the challenges related to real-time distance learning for university students majoring in tourism in Plovdiv, Bulgaria. The study includes Bulgarian and international students in full-time and part-time bachelor's and master's tourism programs, in which real-time distance education was introduced for the first time. The current study could be a starting point for improving the organization and quality of education of Tourism students, as well as for faster overcoming of related difficulties in communication with students. Keywords: tourism, real-time distance learning, university, Covid-19, Bulgaria. Classification-JEL: I23 Pages: 51-58 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.51 File-URL: https://drive.google.com/uc?export=download&id=1FXdBo61WKcrl0itptFcqtpxFxoMofVt2 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:51-58 Template-Type: ReDIF-Article 1.0 Author-Name: Zahariy Dechev Author-Email: Author-Workplace-Name: Assen Zlatarov University - Burgas Title: THEORETICAL GUIDELINES FOR THE COMPARATIVE GUIDE RESEARCH IN THE TOURISM INDUSTRY Abstract: The comparative research applied in the tour guiding is a specific scientific study allowing us to understand the development of the respective guide activity in a particular country around the world. This text focuses on the theoretical features of comparative tour guiding. The meaningful scope of the researched topic with a developed exemplary algorithm for compiling a comparative guide research is represented here. The dynamics of the international guide activity in tourism industry around the world requires a deeper consideration of the guide knowledge whose systematization finds a specific place in the comparative tour guiding. Keywords: tour guiding, tourism industry, comparative research, comparison, apposition, comparative studies. Classification-JEL: A0 Pages: 59-64 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.59 File-URL: https://drive.google.com/uc?export=download&id=14mJU747p4IRVdDzijpAb8KgvjcYltYUS File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:59-64 Template-Type: ReDIF-Article 1.0 Author-Name: Anna Markova Author-Email: Author-Workplace-Name: Sofia University "St. Kliment Ohridski" Title: THE TOURIST BLOG: BETWEEN PERSONAL TRAVELOGUE AND COMMUNICATION FOR VALORISING CULTURAL HERITAGE Abstract: In the context of the specifics of tourism discourse and communication through blogs, the paper presents an analysis of the image of the cultural heritage of the municipality of Kazanlak in 30 publications in French-language tourist blogs from the last ten years. The various discursive strategies and linguistic tools that can be identified in these texts are explored through the prism of their contribution to structuring a presentation that goes beyond the story of personal travel and emphasizes authenticity, identity and axiological charge, aesthetic value and the invitation to discover alterity in the described tangible and intangible cultural heritage. Elements that bring the discourse thus constructed closer to a communication that valorises cultural property. Thus, beyond the possibility of outlining the image of cultural heritage perceived by the foreign tourist, useful with a view to the efforts to promote it, the issue of the foreign tourist blog as a potential interesting component of communication campaigns in the field of cultural tourism deserves attention. Keywords: tourist blog, discursive strategies, linguistic tools, valorisation, cultural heritage. Classification-JEL: Z39 Pages: 65-71 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.65 File-URL: https://drive.google.com/uc?export=download&id=14IV1vJBUTPqopjj2m4SgvnDno8hDB4NN File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:65-71 Template-Type: ReDIF-Article 1.0 Author-Name: Krasimira Yancheva Author-Email: Author-Workplace-Name: University of Economics - Varna Title: EXTRACURRICULAR TRAINING IN THE SPECIALTY "TOURISM" AT THE UNIVERSITY OF ECONOMICS-VARNA Abstract: The publication presents the extracurricular education as a part of the curriculum of the specialty "Tourism" at the University of Economics-Varna. The report aims to acquaint the readers with the specifics of its implementation in the Department of "Economics and Organization of Tourism", as well as to analyze and systematize its forms and manifestations. Extracurricular education is a valuable method used in the education of students majoring in "Tourism", which in recent years has become increasingly relevant and is even more widely used in the university environment. Keywords: Tourism; Higher Education; Curriculum; Extracurricular Educational Forms. Classification-JEL: Z31 Pages: 72-82 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.72 File-URL: https://drive.google.com/uc?export=download&id=1QY4PLQMRsWcgcjox7vLQmWyPWl_8DP8n File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:72-82 Template-Type: ReDIF-Article 1.0 Author-Name: Dimitar Dimitrov Author-Email: Author-Workplace-Name: University of Economics - Varna Title: THE INTERCONNECTION BETWEEN SPORT AND TOURISM Abstract: The report attempts to present the interrelationship between sports and tourism in two interrelated areas - sports and tourism. Tourism is considered as a means of physical activity, physical education and sports, realized through the forms of sports and tourism. A definition based on the scientific discipline "Theory and Methodology of Physical Education" is derived. The report continues with a presentation of the links between sport and tourism in the tourism industry, forming the alternative type - sports tourism. A literature review was made, on the basis of which a definition of sports tourism was derived. In conclusion, the interconnectedness and influence of the two sectors is summarized, which has a favorable impact on the possibility for their development. Keywords: connectivity, sports, tourism, sports tourism, physical activity, physical education. Classification-JEL: Z320 Pages: 83-89 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.83 File-URL: https://drive.google.com/uc?export=download&id=1UY9fdEfIakWPcRamBw1mkEpQTwDD4bT9 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:83-89 Template-Type: ReDIF-Article 1.0 Author-Name: Zhivko Paroushev Author-Email: Author-Workplace-Name: University of Economics - Varna Title: THE DISCIPLINE "ETHNO-CULTURAL LANDSCAPE STUDIES" IN THE MASTER-DEGREE CURRICULUM OF THE SPECIALTY "INTERNATIONAL TOURIST BUSINESS" IN UNIVERSITY OF ECONOMICS - VARNA Abstract: There are presented the essence, basic terminology, methodology and scientific perimeter of the discipline "Ethno-cultural landscape studies". By use of a brief historic overview, there is traced the development of the cultural landscape as a scientific notion from its onset to present times. Regulatory postulates of UNESCO are taken into consideration, which explain the meaning of the terms "tradition", "intangible cultural heritage" and "cultural landscape". There are also summed up the practical and applied benefits from studying the discipline: a model for making an ethno-cultural landscape profile of the tourist site as a ground for creating unique tourist products based on traditional culture and turning folklore rituality into a generator of touristic plots. Keywords: cultural landscape, ethno-cultural landscape studies, tangible and intangible cultural heritage, folklore rituality. Classification-JEL: Z32 Pages: 90-95 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.90 File-URL: https://drive.google.com/uc?export=download&id=1VBee1MMgus1wOnGIor7-yodlTgGCS5GA File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:90-95 Template-Type: ReDIF-Article 1.0 Author-Name: Georgi Georgiev Author-Email: Author-Workplace-Name: SWU "Neofit Rilski", Blagoevgrad Title: BIOLOGICAL DIVERSITY OF WETLANDS AND RAMSAR PLACES IN THE CROSS-BORDER REGION OF BULGARIA, NORTHERN MACEDONIA, ALBANIA AND GREECE AND DEVELOPMENT Abstract: According to the definition of the International Union for Conservation of Nature and Natural Resources (IUCN), wetlands on Earth are areas that are flooded or saturated with water, artificial or natural, permanently or temporarily flooded with standing, sitting or running water. These areas include areas where water is the predominant element, such as swamps, wetlands, peatlands, estuaries, sea branches and lagoons, lakes, rivers and artificial reservoirs with a depth of more than six meters. Considering the importance of these territories and with the deep conviction that the preservation of their flora and fauna can be ensured by combining long-term national policy with coordinated international action, the scientific community reacted to the encroachments and unreasonable attitude to them by concluding 02.02. 1971 of the Convention on wetlands of international importance, especially as waterfowl habitats, known to the general public as the Ramsar Convention. The main objectives of this document are to manage wetlands as sites of great economic, cultural, scientific and conservation value, to avoid damage and loss and to preserve them through prudent use, i.e. through their continuous development. The object of study in the present work is the biological diversity, in particular the avifauna of some of the internationally important wetlands in the border areas between Bulgaria, Greece, the Republic of North Macedonia and Albania in view of the opportunities they offer for the development of some forms of alternative types of tourism. Keywords: Wetlands, Ramsar Convention, Avifauna, NATURA 2000, Ecological tourism. Classification-JEL: A0 Pages: 97-107 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.97 File-URL: https://drive.google.com/uc?export=download&id=1bWv_01EMxvBUdSfO5sC1-M137xfFbGSv File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:97-107 Template-Type: ReDIF-Article 1.0 Author-Name: Ivan Markov Author-Email: Author-Workplace-Name: University of Veliko Tarnovo "St.St. Cyril and Methodius" Author-Name: Slavi Dimitrov Author-Email: Author-Workplace-Name: University of Veliko Tarnovo "St.St. Cyril and Methodius" Title: ADMINISTRATIVE DISTRICT WITH CENTER TOWN OF TARGOVISHTE AS A TOURIST DESTINATION Abstract: In recent years, there has been a growing interest in domestic travel. There are many destinations that have attractive natural sites and still limited research cultural, historical, religious, architectural and others. One of these destinations is an administrative district with the center in Targovishte. The study attempts to analyze the state of resource potential, tourism development and opportunities to increase tourist flow. Keywords: administrative area; resource potential, tourist development, material elements in tourism, accommodation places. Classification-JEL: L83 Pages: 108-115 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.108 File-URL: https://drive.google.com/uc?export=download&id=1__WYwUfhJywgHT3mc7UHQbGnJyLpm4dD File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:108-115 Template-Type: ReDIF-Article 1.0 Author-Name: Milen Penerliev Author-Email: Author-Workplace-Name: University of Shumen "Konstantin Preslavski" Title: GEO-SPATIAL PROBLEMS IN BULGARIA'S REGIONS BORDERING GREECE AND THEIR IMPACT ON TOURISM Abstract: The report focuses on geospatial issues in the border areas with Greece. These are the geographical location, the tourist location, the distribution of the border checkpoints, the relief, the transport network, etc. Border and mountain areas are defined. Border municipalities are analyzed by many parameters. The spatial distribution of the accommodation tourist base in the border municipalities is analyzed. Relevant conclusions and recommendations are indicated. Keywords: geospatial issues, border municipalities Classification-JEL: A0 Pages: 116-123 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.116 File-URL: https://drive.google.com/uc?export=download&id=1923XsDsZlmYTswnsh3nYuvoEXVLHUd38 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:116-123 Template-Type: ReDIF-Article 1.0 Author-Name: Zlatka Grigorova Author-Email: Author-Workplace-Name: University of Agribusiness and Rural Development - UARD, Plovdiv Title: TOURISM INDUSTRY OF PLOVDIV IN THE CONDITIONS OF EMERGENCY MEASURES Abstract: The report summarizes information on the state of the tourism business in Plovdiv after the introduction of Covid-19 restrictive emergency measures, as well as the expectations for the development of tourism in the coming months based on an online survey at the end of April 2020. The report outlines the overall state of the industry as well as the difficulties it faces and the efforts it made to retain employment and towards recovery. The adaptability of the business in the current economic situation and the search for new innovative approaches to attract and welcome tourists are highlighted, in order to reach more potential customers after the end of the state of emergency. Keywords: tourist destination, pandemic, state of emergency, restart of tourism. Classification-JEL: A0 Pages: 124-131 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.124 File-URL: https://drive.google.com/uc?export=download&id=1-qTtE24kZ1R4F6442g3c6MLHsW_FSc0r File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:124-131 Template-Type: ReDIF-Article 1.0 Author-Name: Stoyan Marinov Author-Email: Author-Workplace-Name: University of Economics - Varna Author-Name: Todor Dyankov Author-Email: Author-Workplace-Name: University of Economics - Varna Author-Name: Krasimira Yancheva Author-Email: Author-Workplace-Name: University of Economics - Varna Title: SILC ROAD LOCAL CULTUTRE - CROSS-BORDER PROJECT DIMENSIONS Abstract: The authors of this research paper try to reveal the achieved interim results on the project SILC Road Local Culture (SILC) in its cross - border dimensions performed on behalf of the project team from the University of Economics - Varna. The discussion starts with some historical implications of the development of the Great Silk Road as a logical input basis for the contemporary initiatives organized by the Word Tourism Organization and UNESCO. The successful role of the UE-Varna SILC partner is explained in details through the reported project deliveries on the creation of the entrepreneuship SILCNET network and the SILCNET label. The SILC project is still in continuation and the evaluation of its direct influence on the local comunities is to come. Keywords: The Silk Road, Black Sea Basin, SILC, SILCNET, cultural routes. Classification-JEL: Z320 Pages: 132-144 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.132 File-URL: https://drive.google.com/uc?export=download&id=1L_w_wm-8n-04bE5Dfe7rlnxo7wefTy1R File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:132-144 Template-Type: ReDIF-Article 1.0 Author-Name: Elenita Velikova Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Author-Name: Stella Dimitrova Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: APPROACHES FOR EXTENDING THE WINTER TOURIST SEASON Abstract: Tourism is one of the fastest growing industries nowadays and one of its specific features is its seasonality. This reflects in the unequable workflow of the tourist sites in the respective destinations. Bulgaria is a tourist destination which is characterized by a specific seasonal nature of the tourist product. In order to overcome the seasonality in tourism, it is necessary to achieve a more even distribution of visits to the tourist place over time by influencing the factors of seasonality - stimulating travel during the inactive and intermediate season, diversifying the types and forms of tourism in the destination and improving the quality and the range of services offered. Keywords: seasonality, extension of the tourist season, consequences of seasonality, strategies for limiting the seasonality. Classification-JEL: I11, F23, L83, O14 Pages: 145-156 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.145 File-URL: https://drive.google.com/uc?export=download&id=1KTgzc9pPZEeplP-_vzHxykSVifuEUo_1 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:145-156 Template-Type: ReDIF-Article 1.0 Author-Name: Dora Kabakchieva Author-Email: Author-Workplace-Name: Konstantin Preslavski University of Shumen Title: MEMORIAL TOURIST RESOURCES - MATERIALIZED PLACES OF THE COLLECTIVE MEMORY Abstract: Memorial tourist resources indicate historical facts and events so that they would not be forgotten and ensure their presentation to the interested parties. They are material sites created by people to serve as evidence of significant events from the past: monuments, memorials, pantheons, tombs, mausoleums, charnel houses, places of death, memorial complexes, battlefields, historical exhibitions, alleys of commemoration, birthplaces, etc. They are important markers in creating tourist routes or they have become symbols of particular tourist destinations. Keywords: tourist resources, collective memory, historical memory, monuments, memorials,pantheons, historical panoramas, battlefields, places of death. Classification-JEL: Z32 Pages: 157-164 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.157 File-URL: https://drive.google.com/uc?export=download&id=1h9Lx-qkeER4buo7fUtLbd7Rqg4acK05u File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:157-164 Template-Type: ReDIF-Article 1.0 Author-Name: Mariya Stankova Author-Email: Author-Workplace-Name: South-West University "Neofit Rilski", Blagoevgrad Author-Name: Maksym Dimitrov Author-Email: Author-Workplace-Name: South-West University "Neofit Rilski", Blagoevgrad Title: CONCEPTUAL FRAMEWORK FOR TOURISM DESTINATION COMPETITIVENESS IN THE FACE OF GLOBAL FUNCTIONAL TRANSFORMATION Abstract: Tourism is among the industries that record globally, the most rapid rate of development. Being a highly dynamic sector, modern tourism forms the third largest volume in international trade operations, after the oil and automobile industries. It is distinguished by its vulnerability to external economic, political and nature factors, but also by its great flexibility in relation to the ongoing transformation processes. In this dynamic and changing environment, the tourism industry and tourist destinations are exposed to the global competition pressure. Regarding to that, this paper explores the role of possible approaches to the destination management for improving the whole process of competitiveness increase, with accent on the cluster concept. The results show that in the frame of common approach in the management of tourist destination, when developing a model for approving its success and competitiveness, a modification on clusters' approach is purposeful to adapt. Keywords: tourism, competitiveness, destination, cluster's approach. Classification-JEL: L83, O21 Pages: 165-171 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.165 File-URL: https://drive.google.com/uc?export=download&id=1A3oZ2FTtImb3vAbsCq1axtGIp_bQS8DR File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:165-171 Template-Type: ReDIF-Article 1.0 Author-Name: Pelo Mihaylov Author-Email: Author-Workplace-Name: Agricultural University - Plovdiv Title: TOURIST RESOURCES FOR BUSINESS TOURISM IN SOFIA AND PLOVDIV Abstract: The article presents the resources for business tourism in Sofiya and Plovdiv. These events are described in the "Catalogue of fairs and exhibitions in Bulgaria". In Sofia, such events are held at the Inter Expo Center, the Central Department Store, the National Palace of Culture, the Universiade Hall and Sofia Tech Park, while in Plovdiv they are organized only at the International Fair. The article uses the terms exhibition day, when a fair or exhibition is held and calendar day when one or more exhibitions are held in the city. Intensity interval is the ratio between the exhibition days and the calendar days by rounding to the second decimal place and it can be explained as the number of exhibitions that residents (visitors, tourists) of (in) a city can visit in one day. Keywords: fairs, exhibitions, tourist resources, Sofiya, Plovdiv. Classification-JEL: A0 Pages: 172-178 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.172 File-URL: https://drive.google.com/uc?export=download&id=1zOoD17GdCRZCOYClmh_ssKOs5CRjBn_3 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:172-178 Template-Type: ReDIF-Article 1.0 Author-Name: Rozalin Ivanov Author-Email: Author-Workplace-Name: University "Dr. Assen Zlatarov" - Burgas Title: ANALYSIS OF COMPETITIVE TOURIST DESTINATIONS Abstract: The report attempts to analyze the development of tourism in the Balkan countries and some other neighboring competitive destinations by analyzing Eurostat data for the region and the specifics of individual countries. Some inaccuracies and inconsistencies due to errors in the methodologies for collecting statistical information will be analyzed. Explanations for the achieved results and reasons for possible omissions will be sought. Keywords: Analysis, tourism, Balkan countries, Eurostat. Classification-JEL: L83 Pages: 179-187 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.179 File-URL: https://drive.google.com/uc?export=download&id=1cfYC-J16jdFSZLX2sjF2xHgtj43dclnl File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:179-187 Template-Type: ReDIF-Article 1.0 Author-Name: Vanya Vasileva Author-Email: Author-Workplace-Name: Konstantin Preslavsky University of Shumen Title: SPECIFICS IN THE TERRITORIAL LOCATION OF THE ANTHROPOGENIC TOURIST RESOURCES IN BULGARIA Abstract: The striving for achieving a more even development of Bulgarian tourism both in time and in territorial terms makes the topic of the report especially relevant. Although widespread, anthropogenic tourist resources are not evenly distributed throughout Bulgaria. The purpose of the paper is not only to examine the unevenness of their territorial location, but also to indicate the reasons for this, as well as the reflection of this fact on the tourism industry. The analysis is at the level of administrative areas. The areas that are presented with dignity in terms of sites and events (anthropogenic tourist resources) are the cultural centers of our country. Accordingly, they are most attractive to tourists. The data reviewed in the paper show that the tourism industry of the districts that make full use of their anthropogenic tourism resources is more competitive than that of most of the other districts. Keywords: factors for territorial distribution, immovable cultural values of national importance, register of tourist festivals and events, revenues from tourism, competitiveness. Classification-JEL: R12, Z39 Pages: 188-195 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.188 File-URL: https://drive.google.com/uc?export=download&id=1F71Awn4IQXv2gS5-Mwrm2lDk48Y14rmG File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:188-195 Template-Type: ReDIF-Article 1.0 Author-Name: Elena Ilieva Author-Email: Author-Workplace-Name: College of Tourism, University "Dr. Assen Zlatarov"- Burgas Title: AIRBNB: STUDY OF THE ECONOMIC EFFECT IN THE RECEPTIVE DESTINATION Abstract: The study aims to reveal the most current economic impact of shared accommodation on the economy of the receptive destination - at national and local level. As the biggest representative of peer-to-peer accommodation worldwide, Airbnb is the subject of the current research. Therefore, the business model of Airbnb is shortly examined and the specific distinctions of the company are presented. The data, used for the economic impact analysis, is officially published from Airbnb studies in national and local economies of various tourist destinations. The main conclusion is that there is a huge economic impact of Airbnb, especially in Europe and USA, and the perspective is for further growth. One of the most important features of Airbnb is the ability to spread the economic impact in tourism less developed destinations and to concentrate the benefits in the local economy. Keywords: Peer-to-peer accommodation, tourism, economic impact, receptive destination, Airbnb. Classification-JEL: O1 Pages: 196-203 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.196 File-URL: https://drive.google.com/uc?export=download&id=1O0LHEKKJyXq9RnHO7c3WYxrzaOkmMtXh File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:196-203 Template-Type: ReDIF-Article 1.0 Author-Name: Ivanka Vasenska Author-Email: Author-Workplace-Name: SWU "Neofit Rilski", Blagoevgrad Title: MEASURING ATTITUDES TO TRAVEL IN RISKY CONDITIONS Abstract: Until the beginning of this year, tourism was the favored brain child, both by economy's family and by destiny. Over the past decades, the cataclysms, crises and upheavals in the global economic family have either diverged or not deeply affected the tourism sector, as it managed quickly to shake them off and stand back on its feet and even thrives. Unfortunately, it seemed that this time the tourism was down on its luck and the industry was shaken to its core and collapsed, sliding on the plane of devastation. Is there any hope, what is the rescue strategy, how scared are the tourists from the crisis caused by SARS-CoV-2 and the disease COVID-19 caused by it? The aim of this report is to use the computer language python and a web-based interactive computing environment for creating documents - jupyter notebook, to answer the above questions, analysing a survey implementing statistical models and tools. Keywords: travel attitudes; crisis; risk; python; jupyter notebook. Classification-JEL: L83, D81, C83, C88 Pages: 204-213 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.204 File-URL: https://drive.google.com/uc?export=download&id=1qA19Ah-7ipbhkCmL--ZmrsGEBkwIC8Km File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:204-213 Template-Type: ReDIF-Article 1.0 Author-Name: Vidiin Sukarev Author-Email: Author-Workplace-Name: Agricultural University - Plovdiv Title: PRESERVE OF CULTURAL AND HISTORICAL HERITAGE DURING 1945-1989. A CONSTRUCTION OF PROSPECTIVE TOURIST RESOURCES Abstract: In 2014 Plovdiv was elected for European capital of culture in 2019. This big international recognition of the contemporary city would be impossible without the contributions from the time of the Communist regime 1944-1989 when were created the bigger part of the modern urban infrastructure, the cultural institutions and many traditions in the cultural and intellectual life of the society. The present paper is focused mainly upon the preserve of the cultural and the historical heritage in conjunction with the tourist development. This short review presents both the achievements and the substantial problems with actual significance nowadays. Keywords: Plovdiv, Socialism, Cultural Policy, 1945-1990, Cultural and Historical Heritage, Cultural Values. Classification-JEL: Z32 Pages: 214-221 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.214 File-URL: https://drive.google.com/uc?export=download&id=13imaXymWmLrEYnxL83ALuTWvqg5XH7lQ File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:214-221 Template-Type: ReDIF-Article 1.0 Author-Name: Mihail Mihaylov Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: SHOPPING TOURISM - AS CONSUMPTION AND ENTERTAINMENT Abstract: The aim of the study is to prove that based on the individual psycho-physical and social qualities of consumers, shopping can be considered as entertainment and a type of tourism. The object of analysis are consumers with their personal preferences and belief in the usefulness and pleasure of the shopping. The subject of research is the shopping as entertainment and type of tourism. The relevance of the study is determined by the increasingly available free time of consumers, as well as the ability to combine consumer purchases for everyday use and the pleasure of acquiringitems with emotional value. Keywords: shoppingtourism, entertainmentindustry, free time. Classification-JEL: D11, D12, Z31, Z32 Pages: 222-228 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.222 File-URL: https://drive.google.com/uc?export=download&id=1fBC96a2Rgw8JsYfUR90q2Z35xfdzgMX5 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:222-228 Template-Type: ReDIF-Article 1.0 Author-Name: Stefka Hristova Author-Email: Author-Workplace-Name: University of Economics - Varna Author-Name: Milena Stoyanova Author-Email: Author-Workplace-Name: Konstantin Preslavsky University of Shumen Title: THE ROLE OF INNOVATIONS IN TOURISM AFTER THE RESTART OF THE WORLD ECONOMY Abstract: Nowadays global economic and high-tech development is progressing. Human society is facing a health pandemic that is leading to economic stagnation and financial losses globally. Tourism industry with its accompanying cluster environment is one of the most economically affected. However, the industry that continues to develop and present its achievements and innovations is in the field of information technology. High-tech industry offers resources and services that are unique. In the field of tourist services, the most popular innovations are chatbots and kiosks. The aim of the paper is to present the attitudes of the stakeholders for the implementation of innovations at the local level and the trends after the restart of the world economy. Keywords: innovations in tourism, tourist services, modern technologies. Classification-JEL: L83, Z32, O30 Pages: 229-232 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.229 File-URL: https://drive.google.com/uc?export=download&id=1K6Hj28ec6I2jGJg0jICO6BxL9vum8EtD File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:229-232 Template-Type: ReDIF-Article 1.0 Author-Name: Nataliia Silicheva Author-Email: Author-Workplace-Name: University of Economics - Varna Title: THE MECHANISMS OF REGULATION TOURISTIC CLUSTERS Abstract: The article deals with the theoretical and methodological mechanisms regulation touristic clusters. Using clustering approach will be able to be enough perspective and substantive. It will also be able to capable of creating new forms the pooling of knowledge and will allow to support education, business and science indirectly. The touristic clasters have be able to be mechanisms in attracting investments in the region economy. Clasters are also a sort of innovation systems and can be the main part of effective economic development of regions. The fact is that in the world practice, innovative methods have been successfully implemented. Clusters will give a very good economic and social outcomes. Keywords: The touristic clasters, innovation systems, region's economy, tourism, cluster's policy, the mechanisms of regulation. Classification-JEL: L1; L8 Pages: 233-237 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.233 File-URL: https://drive.google.com/uc?export=download&id=1hHdsfYsdAODqtqylGEYjK0qCoX7UPax3 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:233-237 Template-Type: ReDIF-Article 1.0 Author-Name: Yana Doneva Author-Email: Author-Workplace-Name: University of Economics - Varna Title: REVIEW OF THE POSSIBILITY TO IMPLEMENT A TAX POLICY WITH A SPECIFIC FOCUS ON TOURISM Abstract: The fiscal policy is one of the instruments of the state, with the help of which it fulfills its main obligations to form and control the directions and rates of growth in tourism. The tourism industry is characterized by significant instability and is particularly sensitive to changes in economic conditions and taxation. The purpose of the report is not only to examine the innovations in the tax system in recent years, affecting the sector, but also to assess the feasibility of implementing a tax policy with a specific focus. The current survey is based on an analysis of the present situation in the country. The types of fiscal policy, the flat system of taxation and tax preferences are considered. Keywords: tourism, fiscal policy, tourism policy, VAT, taxation, Bulgaria Classification-JEL: Z30, Z38 Pages: 239-247 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.239 File-URL: https://drive.google.com/uc?export=download&id=1aBmN9gDm_i7itFS51ud0ChShgqd2OuRL File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:239-247 Template-Type: ReDIF-Article 1.0 Author-Name: Sonia Mileva Author-Email: Author-Workplace-Name: Sofia University "St. Kliment Ohridski" Author-Name: Mariana Assenova Author-Email: Author-Workplace-Name: Sofia University "St. Kliment Ohridski" Author-Name: Emil Petrov Author-Email: Author-Workplace-Name: Sofia University "St. Kliment Ohridski" Author-Name: Veneta Gyaurova Author-Email: Author-Workplace-Name: Sofia University "St. Kliment Ohridski" Title: OPPORTUNITIES AND THREATS OF GAMIFICATION AS A TOOL FOR PROMOTING SOFIA AS A TOURIST DESTINATION Abstract: The paper presents results from the conducted research of the available gamified applications promoting Sofia city as a tourist destination. The aim of the research is to study the opportunities and the limitations of gamified location based applications as a marketing tool by applying the qualitative research technique of key informants, providing the expert source of information and a deeper insight to the current and potential practices in the research area and their effectiveness. The results indicate that the highest is the potential for greater engagement of users and co-creation of products and services as well as for creating positive attitude towards the destination. Commenting on the main limitations, the key informants point out the fact that they are a relatively new and little-known marketing tool in the field of tourism, which predetermines the lack of sufficient knowledge and experience for their use and promotion. Keywords: gamification, applications, tourism, Sofia city. Classification-JEL: Z32, Z33, M31, O33 Pages: 248-258 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.248 File-URL: https://drive.google.com/uc?export=download&id=1qTRtyvMyKPgbVXPQ0zjTVso2saZhs0Ab File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:248-258 Template-Type: ReDIF-Article 1.0 Author-Name: Tania Gorcheva Author-Email: Author-Workplace-Name: D. A. Tsenov Academy of Economics - Svishtov Title: PROCESSES OF INTELNATIONALIZATION OF THE TOURIST BUSINESS IN BULGARIA Abstract: The development of the tourism business over the last decades in our country has been reasoned by a number of foreign economic factors by virtue of the open character of our national economy, the course of the transition economy reforms, as well as the peculiarities of the Bulgarian economy EU integration. That is why the subject of internationalization in the tourist business sector in our country is topical, at the same time complex and debatable as it is bound both to the processes of transformation of our national economy and to the processes of uniform European market integration. For this reason, we have grounds to think that looking for objective arguments to establish the degree of internationalization within Bulgarian tourist business is a serious motivation as well as a challenge in which problems and hardships in development must be studied in parallel with the achievements and traditions in this sphere. Keywords: tourism business; internationalization of the tourism; degree of internationalization. Classification-JEL: P400, Q580, R110 Pages: 259-265 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.259 File-URL: https://drive.google.com/uc?export=download&id=13RZuzEf1p8YA1-8ThichPGDOixSPXJ2K File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:259-265 Template-Type: ReDIF-Article 1.0 Author-Name: Elka Dogramadjieva Author-Email: Author-Workplace-Name: Sofia University "St. Kliment Ohridski" Author-Name: Ilinka Terziyska Author-Email: Author-Workplace-Name: South-West University "Neofit Rilski" Title: WHERE TO NOW: EXPECTED CHANGES IN THE TOURIST BEHAVIOR OF BULGARIANS IN CONNECTION WITH COVID-19 Abstract: The COVID-19 crisis has affected the way of life and economies of almost every country in the world; however, its influence on the tourism sector is the strongest. Along with the immediate effect on the functioning of the tourism businesses, changes in the tourist behavior are also expected. The present study aims to identify how the COVID-19 pandemic will affect future travel of Bulgarian residents. The results are based on an online survey conducted in the period 9-16 April 2020, approximately one month after the announcement of a state of emergency. A general conclusion is drawn that the crisis will affect the basic travel parameters of only about half of the respondents. Lower travel expenditure, fewer trips and shorter trips are among the aspects that will undergo the most visible change, along with increased hygiene and safety concerns. Keywords: COVID-19, tourist behavior, Bulgaria. Classification-JEL: I15, Z13, Z31 Pages: 266-274 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.266 File-URL: https://drive.google.com/uc?export=download&id=1DtpxQvQPtoofPY2JGZxhYUv8OU6Nm20D File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:266-274 Template-Type: ReDIF-Article 1.0 Author-Name: Gergana Angelova Author-Email: Author-Workplace-Name: Southwestern University "Neofit Rilski" Title: THEMATIC ANALYSIS AND EVALUATION OF HOTEL BRAND EFFECTIVENESS Abstract: Brand effectiveness plays an important role in the business bottom line. It depends on customer desire, purchase decision, satisfaction and loyalty. Brand exists in customers' mind, it brings forth distinct associations and is predominantly perceived as something intangible and hard to describe and evaluate. This paper has the objective to analyze and evaluate the hotel brand effectiveness through a proper set of factors (indicators). The research methodology entails a thematic analysis of tourists' reviews made on the TripAdvisor website, where data has been derived from. Keywords: hotel brand, thematic analysis, brand effectiveness, customer feedback. Classification-JEL: Z39 Pages: 275-288 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.275 File-URL: https://drive.google.com/uc?export=download&id=13vXZVTMlJzguLte8OzSRyx7GmBHrvyI2 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:275-288 Template-Type: ReDIF-Article 1.0 Author-Name: Maya Ivanova Author-Email: Author-Workplace-Name: Varna University of Management Author-Name: Hristo Petrov Author-Email: Author-Workplace-Name: Varna University of Management Author-Name: Stanislav Ivanov Author-Email: Author-Workplace-Name: Varna University of Management Title: INDEPENDENT OR BRANDED: THE DILEMMA OF BULGARIAN HOTELIERS Abstract: Hotel chains are major actors in the hospitality industry. Still, many hoteliers have not decided yet whether to join their properties to a chain or stay independent. The paper explores how the managers of Bulgarian independent hotels perceive hotel chains as a development opportunity. More specifically it evaluated their opinions about the advantages of chain affiliated and of independent hotels, the suitability of the various types of affiliation for the Bulgarian hotel market, the factors that influence on hoteliers' decision to choose a type of affiliation, the preferred attributes of the chain, and the hotel attributes preferred by the chains. Furthermore, the paper compares the current findings with the results of a previous study, implemented in 2012, and identifies how the opinion of hoteliers changed over time. Keywords: hotel chains, Bulgaria, hotel's perspective, hotel brand, modal choice, type of affiliation. Classification-JEL: D02, L22, L24, L83, M31, Z33 Pages: 289-296 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.289 File-URL: https://drive.google.com/uc?export=download&id=1LNZ2jan1Ml4zNxd9ZDWCmVe3sXOz1j76 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:289-296 Template-Type: ReDIF-Article 1.0 Author-Name: Lyubka Ilieva Author-Email: Author-Workplace-Name: D. A. Tsenov Academy of Economics - Svishtov Title: MARKETING TOOLS TO OVERCOME THE IMPACTS OF COVID-19 ON THE TOURIST BUSINESS Abstract: The global impact of the COVID-19 virus on international trade and travel poses serious challenges to small and medium-sized enterprises in the tourism industry. Tourism is influenced by many factors, but no one could have predicted such a scenario. The restoration of the tourism business is possible only by ensuring the security of tourists both in accordance with the requirements of the authorities and themselves. In this regard, the effective use of means of communication are of particular importance for the rapid recovery of the business. The purpose of this study is to examine the changes that occur in consumer behavior due to travel restrictions imposed by countries, and to identify the most influential on their travel decision means of marketing communications, through which to overcome the reported negative consequences on the tourism business. Keywords: tourism, marketing tools. Classification-JEL: L83 Pages: 297-302 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.297 File-URL: https://drive.google.com/uc?export=download&id=1kF5k6lV2kAKImUO5pi5E7Sjv2yJlwbL- File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:297-302 Template-Type: ReDIF-Article 1.0 Author-Name: Mariana Ianeva Author-Email: Author-Workplace-Name: UNWE, Sofia Author-Name: Stiliyana Basmadzhieva Author-Email: Author-Workplace-Name: UNWE, Sofia Title: PR OF A TOURISM ORGANIZATION UNDER CONDITIONS OF CRISIS Abstract: Nowadays, the issues related to the goals that the tourism organization should set and the new policy to which it needs to focus is especially relevant. In order to achieve them, it is necessary to develop and conduct various events that are within the competence not only of marketing managers, but also of those of PR specialists in companies and tourism destinations. The tasks set in the current report are related to external information, which is used by the media to create a story, which must fully reflect the credibility of the situation in a particular problem environment. Good practices have been identified in order to promote the opportunities for providing a healthy tourism product in a global health crisis in tourism destinations. In such global conditions, in which markets are shrinking and the rules for tourist services related to the provision of a healthy environment are changing, health tourism finds an increasingly sustainable place among the product offerings of destinations, which in turn leads to the need for its professional promotion and competent communication with different audiences. Keywords: PR, tourism organization, crisis, health tourism. Classification-JEL: D11, D12, H12, I11, L82, M31, M37, M38, Z31, Z32, Z33 Pages: 303-311 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.303 File-URL: https://drive.google.com/uc?export=download&id=1dL0jOGAE5B7Entcown7QQsqKZcLj0KYb File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:303-311 Template-Type: ReDIF-Article 1.0 Author-Name: Nikolay Tsonev Author-Email: Author-Workplace-Name: University of national and world economy, Sofia Author-Name: Zornica Zlatanova Author-Email: Author-Workplace-Name: University of national and world economy, Sofia Title: THE APPLICATION OF INTERNET MARKETING IN THE MANAGEMENT OF 5 STAR HOTELS IN VELINGRAD Abstract: The relevance of the study is determined by the need to improve the application of Internet marketing in the management and distribution of travel companies, which would increase efficiency in their management. The aim of the study is to identify the specifics of Internet marketing, as well as the resources needed by travel companies to improve it to achieve positive changes in management and distribution. The study proves that the effective application of Internet marketing in the management and distribution of tourism companies, in particular hotel companies, needs to be developed on the basis of established theoretical statements, as well as on the best practices of leading hotel companies in the field. They are adapted according to the specifics of the resource provision of selected tourist sites in a specific tourist area and location. Keywords: marketing management, internet marketing, tourist destinations, spa tourism sites, city business hotels 5 stars Classification-JEL: A0 Pages: 312-316 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.312 File-URL: https://drive.google.com/uc?export=download&id=1dwC_3OxjuzP1ExZoXC7mMpZVXrKt8FOc File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:312-316 Template-Type: ReDIF-Article 1.0 Author-Name: Ivan Kilimperov Author-Email: Author-Workplace-Name: Agricultural university - Plovdiv Author-Name: Krasimir Aleksandrov Author-Email: Author-Workplace-Name: Agricultural university - Plovdiv Author-Name: Yulia Dzhabarova Author-Email: Author-Workplace-Name: Plovdiv University "Paisii Hilendarski" Title: THE TOURISM PRODUCT DESIGN AS A TOOL FOR ACHIEVING SUSTAINABLE RURAL TOURISM AND PRESERVATION OF CULTURAL AND AGRICULTURAL HERITAGE Abstract: In order to implement rural tourism as a successful family business, it is necessary to introduce and adapt its successful business practices to its sustainable development. Such "good business practice" is the implementation of the design of rural tourism product. In this case, the idea is to consider all the elements of a complex/integrated rural tourism product that are embedded in the minds of its main consumer - homo urbanis. The aim is to recreate the desired living atmosphere both through the "appearance" of the individual elements of the rural tourist product and through the way they are presented and "served" to guests. This will facilitate the development of sustainable rural tourism and preservation of cultural and agrarian heritage and traditions. Keywords: tourism product design, sustainable rural tourism, cultural heritage, agricultural heritage and traditions. Classification-JEL: L83 Pages: 317-323 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.317 File-URL: https://drive.google.com/uc?export=download&id=1QZhBndbp5Tf5IgE-tJOAcLzRw64Fi8yv File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:317-323 Template-Type: ReDIF-Article 1.0 Author-Name: Veselina Atanasova Author-Email: Author-Workplace-Name: University "Dr. Assen Zlatarov"- Burgas Author-Name: Bratoy Koprinarov Author-Email: Author-Workplace-Name: University "Dr. Assen Zlatarov"- Burgas Title: PREREQUISITES FOR SUSTAINABLE DEVELOPMENT OF WINE TOURISM IN THE SOUTHEAST REGION FOR LEVEL 2 PLANNING Abstract: In the conditions of the modern competitively developing tourism, the problems of sustainable development of a tourist destination, the need for development of alternative types of tourism are economic and social processes of increasing importance. Moreover, they focus on some of the most important changes and problems in the way of development of modern tourism. Where are these intersections and what are they due to? In what sense are the phenomena of wine tourism, sustainable development and tourist destination becoming more and more interdependent processes? How is the national and regional development of wine tourism and its sustainable development reflected in the mirror of international tourism, in the conditions of "globality" and "locality"? Keywords: wine tourism, sustainable development, Southeast planning region. Classification-JEL: O1 Pages: 324-334 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.324 File-URL: https://drive.google.com/uc?export=download&id=1m16-srJ_jWscu8S9AvEyBXBAmmJXffGZ File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:324-334 Template-Type: ReDIF-Article 1.0 Author-Name: Velina Kazandzhieva Author-Email: Author-Workplace-Name: University of Economics - Varna Title: DISTRIBUTION OF TOURISM SERVICES IN OMNICHANNEL RETAILING Abstract: Omnichannel is a buzzword in e-commerce and online tourism trends over the last few years. Moreover, it is a concept and marketing approach to apply in travel and tourism industry. The way tourists research, plan and book their tours and activities is evolving. Knowing the trending booking channels include the entire path to purchase, from inspiration to conversion. The growing importance of online sales means that traditional bricks-and-mortar retailers need to transform the distribution system to deliver an omnichannel experience to their customers. Keywords: omnichannel approach, tourism, features, customer experience process. Classification-JEL: Z320 Pages: 335-343 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.335 File-URL: https://drive.google.com/uc?export=download&id=1jOLBh1DTmjyJxXihVrjQtncd6-_FgOJV File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:335-343 Template-Type: ReDIF-Article 1.0 Author-Name: Raja Choudhury Author-Email: Author-Workplace-Name: Universal Business School, India Author-Name: Vijay Tandon Author-Email: Author-Workplace-Name: Universal Business School, India Author-Name: Sasank Devarakonda Author-Email: Author-Workplace-Name: Universal Business School, India Title: HOW CAN CONNECTIVITY BE IMPACTFUL IN TRANSFORMING A TOURIST'S TRAVEL EXPERIENCE THROUGH SOCIAL MEDIA? Abstract: Social media platforms are building up a huge part of today's technology. In this inevitable physical world, it's all about the superlative experience that a customer can witness in his/her destination w.r.t their pre-conceived notions. Moreover, tourism is an industry which is predominantly driven by consumers opinion where the social media turned out to be very effective tool in tapping customers imagination unlike any advertisement could till date. In this paper we would like to launch our emphasis on the role played by social media on tourists travel experience in terms of highlighting the travel engagement of the customers during their trip and at the same time we also add few insights on how social media is influencing the customer experience. Keywords: Social media, technology, consumer opinion, travel engagement, customer experience. Classification-JEL: A0 Pages: 344-348 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.344 File-URL: https://drive.google.com/uc?export=download&id=1KE9YReqpnusVDrSqGBAZeiSY1aj9ZK2T File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:344-348 Template-Type: ReDIF-Article 1.0 Author-Name: Todor Dyankov Author-Email: Author-Workplace-Name: University of Economics - Varna Title: MARKETING OPPORTUNITIES FOR MANAGING CUSTOMER EXPERIENCE WITH THE TOURIST BRAND Abstract: The generl goal of this research study is to rethink the marketing opportunities to manage the customer experience with the tourism brand based on some world-renowned marketing innovations in tourism. The ongoing global pandemic crisis poses challenges to the future successful development of tourism and in particular tourism brands. The revival of the tourist brand is based on the inevitable process of total digitalization of business and market processes on one hand, but on the other hand the living human contact with the brand is becoming more and more demanding. Overcoming travel fears is in alignment with the restoration of the customer trust in the tourist brand. The transformation of tourism brand is still to come and the key to a successful completion is the new way of managing the customer experience. Keywords: Experience Marketing, Brand Experience, Customer experience, Marketing innovations, Tourism Classification-JEL: M31 Pages: 349-355 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.349 File-URL: https://drive.google.com/uc?export=download&id=1DjJkWRgoYDOQn3VsqOqRrEw35_QgRKfp File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:349-355 Template-Type: ReDIF-Article 1.0 Author-Name: Lyubomira Todorova Author-Email: Author-Workplace-Name: D. A. Tsenov Academy of Economics - Svishtov Title: MYSTIC TOURISM - AN ALTERNATIVE FOR BULGARIA Abstract: As one of the fastest growing sectors of the economy, tourism requires adequate changes in the supply of tourism products and services to meet changes in consumer tastes and preferences. The need for reforms is also necessary due to the oversaturation of the market and the growing desire of tourists to consume experiences. One of the ways to achieve change is by simulating the development of alternative forms of tourism, including the mystical one. This would expand the opportunities of the sector and would allow fuller use of the tourist potential of the destination. Keywords: mystical tourism, alternative tourism, tourism in Bulgaria. Classification-JEL: L83 Pages: 356-359 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.356 File-URL: https://drive.google.com/uc?export=download&id=1aJW4uXGvBym6wnideKbmGMY3tsWrIluJ File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:356-359 Template-Type: ReDIF-Article 1.0 Author-Name: Stanislav Plyakov Author-Email: Author-Workplace-Name: College of Tourism - Varna Title: SWOT ANALYSIS OF HIKING AND TREKKING TOURISM IN BULGARIA Abstract: Walking is part of most of the tourist activities and in 2020 trekking and hiking experienced a new surge thanks to the pandemic, and now many issues have to be reevaluated. The SWOT analysis I propose is bringing into consideration the strengths and weaknesses of hiking and trekking activities in Bulgaria, as well as new insights on the opportunities and threats. While most of the proposed by experts considerations back in 2000 are still valid, some issues became unexpected opportunities due to the changing trends. For example our empty spaces or small scale of the mountains are allowing easy accessibility, this is why they are perceived as a major advantage by savvy international trekkers. Keywords: trekking, hiking, mountaineering, alternative tourism, Bulgaria, SWOT. Classification-JEL: L83 Pages: 360-367 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.360 File-URL: https://drive.google.com/uc?export=download&id=1CUlVUV94mF8ktV85mNQhOPd-Pf8CvmKo File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:360-367 Template-Type: ReDIF-Article 1.0 Author-Name: Svetoslav Kaleychev Author-Email: Author-Workplace-Name: University of National and World Economy Title: DESTINATION MARKETING ORGANIZATIONS - PRESENTATION OF GOOD PRACTICES Abstract: The modern tourist industry is strongly connected with marketing and its development in terms of forms and models analysing the dynamics in the factors determining personal satisfaction and experiences before, during and after the tourist activity. Tourist destinations use marketing as the main tool for analysing the tourist market, enabling them to determine potential consumers and the volume of their needs. This specific environment determined the creation of destination marketing organizations of (DMO), building the marketing policy of tourist destinations, as well as contributing to their promotion with the aim of attracting new tourists, increasing the average period of stay and satisfying all needs and desires in order to achieving pleasant tourism experiences. Keywords: tourism, destination, marketing, organizations, satisfaction. Classification-JEL: L83 Pages: 368-373 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.368 File-URL: https://drive.google.com/uc?export=download&id=1Ls6Q3yMGPgj6FlYw7MmcGqhwlKBc9okI File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:368-373 Template-Type: ReDIF-Article 1.0 Author-Name: Mariya Veleva Author-Email: Author-Workplace-Name: University of Economics - Varna Title: THE SOCIO-PSYCHOLOGICAL ASPECTS OF MANAGEMENT IN ASSISTANCE OF HUMAN RESOURCES MANAGEMENT IN TOURIST ORGANIZATIONS Abstract: Tourism is characterized by a highly dynamic internal and external environment, which means that adaptation and periodic changes are an integral part of the organizational life of tourism organizations. The present study aims to indicate how and why the socio-psychological aspects of governance are essential for human resource management in tourism organizations. In this regard, it is clarified what are the applied aspects of social psychology related to management and organizational behavior. The areas of application of these aspects are outlined, the connection between the management of human resources in the tourism organizations and the derived socio-psychological aspects of the management is indicated. Keywords: social psychology, human resource management, job behavior. Classification-JEL: M12 Pages: 374-381 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.374 File-URL: https://drive.google.com/uc?export=download&id=1KAI-poJJfQNqCwjypNpxnkzhMthanz3c File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:374-381 Template-Type: ReDIF-Article 1.0 Author-Name: Emiliya Duneva Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: TECHNIQUES FOR IMPROVING BUSINESS COMMUNICATION IN THE FIELD OF TOURISM Abstract: With the increasing speed with which decisions are made in the development of tourism, business communications become an essential prerequisite for effective business. For this reason, the improvement of business communications is becoming a topical issue for any organization in the field of tourism, and its solution is urgent.Studies show that hoteliers spend between 70 and 85 percent of their time communicating with colleagues, subordinates, customers, external partners, etc. Managers perform their main functions - planning, coordination, management and control in direct contact; with the help of gestures and looks; by e-mail or telephone. Keywords: business communications, tourism, communication improvement techniques. Classification-JEL: A0 Pages: 382-390 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.382 File-URL: https://drive.google.com/uc?export=download&id=10M_fHiBFUJVjBs5QbsTeOoi4hhJH9Rdn File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:382-390 Template-Type: ReDIF-Article 1.0 Author-Name: Ibrahim Al Sahouly Author-Email: Author-Workplace-Name: Business School, The American University in Cairo Title: POST THE PANDEMIC: NEW MARKETING STRATEGIES FOR OVERCOMING TOURISM CHALLENGES AFTER COVID-19 OUTBREAK Abstract: The widespread of the COVID 19 is dramatically shifting the outbreak from a public health crisis to a more serious economic, social and psychological implications. Currently, there is a need to produce implementation plan for the purpose of preparing citizens to deal with post crisis challenges for the objective of normalizing everyday practice, maintain productivity and protect the stability of the community. Having said so, the researcher believes that the best methodology to draft proposals for dealing with the post crisis milieu and reaching a practical method of normalization is through empirically investigating the current insights, concerns and needs of various samples from the community; thus, bridging what the researcher would like to call "the blind spot" or gaps of actions between decision makers and citizens.The purpose of this empirical research is to understand the effect of crisis communication on People's risk perception attitude, perceived safety and local travel intentions. This research applies quantitative research method among 300 Egyptian samples to test the research variables. This research findings suggest new implementation plans for overcoming the challenges facing the local tourism sector in Egypt due to Covid-19 pandemic crisis, and further recommends an audience-centered paradigm in marketing and communicating promotional messages in the field of tourism in Egypt for the purpose of flourishing the marketing of the sector. Keywords: Tourism Marketing; Egyptian Tourism; Covid-19 pandemic. Classification-JEL: A0 Pages: 391-401 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.391 File-URL: https://drive.google.com/uc?export=download&id=1BTAKuYQ56z8FYeuYddVaI3z6DDJ_fcff File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:391-401 Template-Type: ReDIF-Article 1.0 Author-Name: Katina Popova Author-Email: Author-Workplace-Name: University of Economics - Varna Author-Name: Miroslava Malcheva Author-Email: Author-Workplace-Name: University of Economics - Varna Title: AD EXEMPLUM SUSTAINABLE ACCOMMODATION PRACTICES ON THE BULGARIAN BLACK SEA COAST Abstract: Tourism in Bulgaria is a cross cutting sector of particular importance for unemployment and poverty eradication. As a source of foreign exchange earnings and direct investments it ensures viable medium and long-term economic benefits for both the destination and the local community. In recent years, the sustainable development of tourism on the Bulgarian Black Sea coast is seriously threatened, mainly due to the consequences of mass sea tourism, the short-sighted use of available resources and the territorial concentration of accommodation facilities. The aim of the present study is to establish the achievements of the hospitality business on the Bulgarian Black Sea coast in terms of sustainability and environmentally friendly lifestyle. Keywords: sustainability, Bulgarian Black Sea Coast, hospitality industry. Classification-JEL: Z32 Pages: 402-407 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.402 File-URL: https://drive.google.com/uc?export=download&id=1We-l3ARhql17rEBLo-cW0p0YiCfdRUBi File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:402-407 Template-Type: ReDIF-Article 1.0 Author-Name: Desislava Aleksandrova Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: MEDICAL FACILITIES AS A BASIS FOR THE DEVELOPMENT OF MEDICAL TOURISM Abstract: An increased number of countries are practising Medical tourism. The market is large, and the demand is continuously growing. The main characteristics of medical tourism are in the process of continuous development. Geographical proximity is an essential factor, but it is not decisive for the patient's choice. The criteria for acceptable practices in medical tourism, as well as in healthcare in general, are the achievement of excellent treatment, excellent service, and overall a comprehensive tourism product of high quality for consumers. The products offered under the concept of "medical tourism" represent a wide range of practices and procedures in the field of medicine and tourism services. The main criteria that the suppliers of this product meet are the availability and development of appropriate infrastructure and superstructure, including specialized superstructure, qualified staff, excellent technical support and good service. Keywords: medical tourism, medical establishments, health establishments, regulations. Classification-JEL: A0 Pages: 408-414 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.408 File-URL: https://drive.google.com/uc?export=download&id=18EWygbCGpGfH6pPlMGMBahxRPXsylJrc File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:408-414 Template-Type: ReDIF-Article 1.0 Author-Name: Hristomir Kutsarov Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: TOURISM UNDER PANDEMIC CONDITIONS: ANALYSIS, IDEAS AND MARKETING APPROACHES FOR RESTART Abstract: Tourism is one of the main industries in Bulgarian economy. Its direct and indirect contribution to GDP is around 13%, including annual revenue. The sector is among the most affected by the ever-changing epidemiological situation in different countries, the number of people infected with COVID-19, the anti-epidemic measures ruled by governments and the uncertain situation in the future. The report compares the past five summer seasons in the active months of May-August, on the indicator "visits of foreigners to Bulgaria for the purpose of travel - vacation and excursion" and "Number of completed overnight stays of foreigners in the places of accommodation in Bulgaria". Conclusions have been drawn and some ideas and measures for restarting Bulgarian tourism with marketing approaches in the conditions of global and unprecedented crisis, are indicated. Keywords: tourism, COVID-19, epidemiological situation, restart of tourism, visits of foreigners, completed overnight stays. Classification-JEL: M31 Pages: 415-422 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.415 File-URL: https://drive.google.com/uc?export=download&id=17zU2iSdCFeYSAqlA1V39z9_CKNUlrgy6 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:415-422 Template-Type: ReDIF-Article 1.0 Author-Name: Irina Karadakova Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: ACHIEVING CUSTOMER LOYALTY THROUGH A HOTEL BRAND DIFFERENTIATION Abstract: Understanding the hotel guests' needs and providing a hospitality service that delivers on their expectations is crucial for achieving guest satisfaction and - eventually - for creating customer loyalty. This is why the hotel operators, along with their constant efforts to deliver consistent services by unifying the operating standards and procedures, also try to know their guests better, so that they can align their services with the guest's preferences and deliver more personalized experience. This is why the major hotel operators develop portfolios of various hotel brands, positioning them to different market segments and thus targeting travelers with specific needs. However, in the modern world the guest expectations are not just of a nice experience. Nowadays the hotel guests are more and more interested in the way the hotel operators do their business. They follow their words and actions and expect that the brand shares (or at least aligns with) the client's personal values. But these expectations also present an opportunity for the hoteliers to establish a long-lasting, authentic relationships with the client. Also, by aligning their behavior and brand purposes with the guest expectations, the hoteliers are now able to build a collective sense of brand belonging with their clients. Keywords: loyalty, positioning, personalization, brand, values. Classification-JEL: A0 Pages: 423-432 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.423 File-URL: https://drive.google.com/uc?export=download&id=1_dlrEAgDsFYBrFuqYketDM36glpMLf7V File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:423-432 Template-Type: ReDIF-Article 1.0 Author-Name: Violeta Bashova Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: PRODUCT DIFFERENTIATION IN SPA TOURISM AS A MAIN COMPETITIVE ADVANTAGE Abstract: Development in the spa industry is going through difficulties caused by the world situation of tourism recovery. In days of compliance with anti-epidemic measures and social distance, the restoration of the spa offer will be based on innovative solutions for diversity in the spa services and products. This is the challenge of more enterprising and resourceful professionals in business to avoid the struggle for survival. One of their main fulcrums is reorientation towards non-price competition, which is based on the distinctive features of the product. Either it consists of innovative product design or mere market segmentation, product differentiation typically involves externalities across competitors, which clearly play an important role in firm's competitive incentives to invest in differentiation. The purpose of this report is through research and analysis of supply and development in spas, to prove the hypothesis that the diversity of spa products and services is fundamental to recovering in a highly competitive and further financially aggravated, current environment in tourism. Keywords: tourism, spa industry, product differentiation, competitive advantage, spa management. Classification-JEL: Z3, Z31, Z32 Pages: 433-442 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.433 File-URL: https://drive.google.com/uc?export=download&id=1h7djcTBsIve_BSkwLk7uJZG5iOH-M3Ez File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:433-442 Template-Type: ReDIF-Article 1.0 Author-Name: Vlado Bozhlov Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: INNOVATIONS IN THE IMPLEMENTATION OF "GREEN" POLICIES IN THE HOTEL HOTEL Abstract: The application of innovative approaches to achieving "green" policies in the management of accommodation undoubtedly plays a key role in making it more attractive and desirable from the tourist's point of view. Globally, there is a growing trend for tourists to be more demanding in their choice and to stay in hotels offering favorable conditions that help both nature conservation and natural resources. As a result, the interest of tourists is growing, in search of hotels that leave a feeling of closeness to nature, show a responsible attitude towards it, and the desire to leave a paler footprint of human activity. This change in demand necessitates the introduction of innovations by hoteliers to successfully achieve the set goals, despite the slight increase in the cost of the service offered to the tourist with responsible thinking for the environment. Keywords: innovation, "green" policies, tourist, nature, hotelier. Classification-JEL: A0 Pages: 443-450 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.443 File-URL: https://drive.google.com/uc?export=download&id=1IVuRqjWDOtpZn5_N_eFIBTq46arbmS4h File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:443-450 Template-Type: ReDIF-Article 1.0 Author-Name: Marianna Aleksandrova Author-Email: Author-Workplace-Name: University of Economics - Varna Title: RESEARCH ON THE BRAND ASSOCIATION OF VARNA MUNICIPALITY AS A TOURIST DESTINATION FROM THE POSITION OF THE FOREIGN TOURISTS Abstract: Associations are a key asset, creating customer-based equity of tourist destination brands. The present study aims at researching real visitors' perception for the image of Varna. The object of the study is those visitors' associations concerning Varna, after having gained tourist experience with the destination. For the purpose of the hereby study the following methods have been used: research, literature review, content analysis. Keywords: destinations, brand, customer associations, destination brand equity Classification-JEL: Z330, M370 Pages: 451-460 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.451 File-URL: https://drive.google.com/uc?export=download&id=1OG2vKb6HAT7ffmCNfHFXVYybD7Bwhntg File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:451-460 Template-Type: ReDIF-Article 1.0 Author-Name: Nadezhda Kostadinova Author-Email: Author-Workplace-Name: University of Economics - Varna Author-Name: Dimitar Kolev Author-Email: Author-Workplace-Name: University of Economics - Varna Title: DIGITAL COMMUNICATION TOOLSET FOR ORGANIZED EVENT MARKETS IN HOSPITALITY BUSINESS Abstract: The current report is with practical-applied character. Its aim is to represent some tools used by developed international hoteliers and their partners that ease the contact between specific types organized segments on the tourist market as well as to show up their contribution to the successful and reliable work process. After the digital path to individual hotel guests has already become pretty explored issue, it's time the communication process between hoteliers and organized markets to be researched and analyzed. Keywords: digital, hotel communication, organized markets, digital toolset. Classification-JEL: A0 Pages: 461-471 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.461 File-URL: https://drive.google.com/uc?export=download&id=1-Rx0LzT59pmHaSnwHjjyzwjyncpblnFO File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:461-471 Template-Type: ReDIF-Article 1.0 Author-Name: Tania Dabeva Author-Email: Author-Workplace-Name: University of Economics - Varna Author-Name: Georgina Lukanova Author-Email: Author-Workplace-Name: University of Economics - Varna Title: FEATURES OF CONNECTIVITY AMONG FRANCHISING NETWORKS IN HOTEL INDUSTRY Abstract: The main thesis supported in this study is that connectivity is embedded in the hotel franchise due to its systemic nature, the number of participating levels, elements and entities, the complex relationships between them, the transfer of tangible and intangible assets, multifaceted communications of formal and informal nature and others. In this regard, the main purpose of the paper is to reveal the nature of connectivity in the hotel franchise and how it affects the functioning and development of the system. The first part of the report examines the peculiarities of the relationships between business entities in the hotel franchise. The next part presents two main concepts for connectivity management in franchising networks in the hotel industry, and at the end some conclusions and recommendations for the development of franchise partner networks are systematized. Keywords: hotel franchise, hotel industry, franchising networks. Classification-JEL: Z310 Pages: 473-479 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.473 File-URL: https://drive.google.com/uc?export=download&id=12nM6FktGR1TXiJTiZh76Grs2iNtH2xNd File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:473-479 Template-Type: ReDIF-Article 1.0 Author-Name: Katya Ilieva Author-Email: Author-Workplace-Name: University "Dr. Assen Zlatarov", College of Tourism - Burgas Title: SANITARY REQUIREMENTS FOR THE PERSONNEL IN THE CATERING AND ENTERTAINMENT ESTABLISHMENTS IN TOURISM UNDER COVID-19 Abstract: The worldwide pandemic of COVID-19 has affected all sectors of economy and has had a negative effect on the development of tourism globally. The operators in the tourism industry have faced the challenge of saving and restarting the business and are focusing their efforts on designing measures which will ensure the safety and health of both tourists and personnel. This report aims to present the regulatory framework for the new sanitary requirements for the staff, imposed by the scale of the epidemic and to discuss their reflection on the hygienic regime and operational standards in servicing visitors to CEE (catering and entertainment establishments) in tourism, taking as an example a particular tourism site. Keywords: Tourism, COVID-19, CEE, Hygienic Standards, Personnel. Classification-JEL: L83 Pages: 480-489 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.480 File-URL: https://drive.google.com/uc?export=download&id=1BfP1AbhF9g66xYy_0WflOxa-LSQtllEo File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:480-489 Template-Type: ReDIF-Article 1.0 Author-Name: Asya Pandzherova Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: THE ROLE OF INFORMATION TECHNOLOGIES AND CORPORATE E-TRAINING FOR THE EMPLOYEES IN BULGARIAN TOURISM INDUSTRY Abstract: The success of the tourism industry as part of the service sector depends on the quality in a great extent, therefore qualified and motivated employees are crucial. Tourism is above all a business for the people, and the quality of the relationship between the employees in the tourism enterprise and the tourists is one of the most important components for the overall tourist experience. Education and training are key factors for the sustainable development of tourism by providing the necessary skills at all levels. Global development and mobility opportunities make it possible for tourism development to outstrip staffing levels. There is a mismatch between the existing education, the vocational training, and the real needs of the sector. At the same time, new challenges arise, and they require continuous training for employees in the sector. The main purpose of the scientific report is to investigate the role of information technologies and corporate e-learning in the Bulgarian tourism industry. Based on the bibliographic review, there was a lack of research on corporate e-learning in the field of tourism in Bulgaria as well as insufficient information on the role of information technologies as part of the training process. The study, the results of which will be presented in the report, identifies existing practices on corporate training and the application of information technologies as part of the training process among the respondents - Bulgarian tourism organizations. The study aims to identify the difference between the possibilities of available information technologies and their real application in the process of corporate training and human resource development in Bulgarian tourism. Keywords: tourism, information technologies, corporate and e-training. Classification-JEL: L9 Pages: 490-498 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.490 File-URL: https://drive.google.com/uc?export=download&id=1ez1UOP2u_rjkAGWPs5la0cIUsgj5Lyfv File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:490-498 Template-Type: ReDIF-Article 1.0 Author-Name: Pavlin Pavlov Author-Email: Author-Workplace-Name: D. A. Tsenov Academy of Economics - Svishtov Title: APPLICATION OF RENEWABLE ENERGY SOURCES IN HOSPITALITY Abstract: Renewable energy sources provide a perspective for reducing the harmful effects on the environment. They also help to reduce the cost of meeting energy needs after the return on investment in alternative energy. The tourism sector and in particular the hotel business use significant amounts of energy resources. Therefore, the purpose of this report is to present the nature of RES and the ways of application in the hotel industry. Barriers and opportunities for overcoming them are outlined. Some good practices of using alternative energy sources in the hotel business are presented. Keywords: tourism, hospitality, renewable energy sources, hotels. Classification-JEL: L83, Q42 Pages: 499-503 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.499 File-URL: https://drive.google.com/uc?export=download&id=1DajNfqtYN4CnHcmb_idwyfCvxgWqymXg File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:499-503 Template-Type: ReDIF-Article 1.0 Author-Name: Galina Ilieva Author-Email: Author-Workplace-Name: University of Economics - Varna Author-Name: Ivelina Ilieva Author-Email: Author-Workplace-Name: Kyoto University, Japan Title: DEVELOPMENT OF CSR WITHIN THE HOSPITALITY AND TOURISM ENTERPRISES Abstract: The report observes the implementation of the concept of CSR in the hotel industry. The concept of CSR is defined. Research regarding the implementation of CSR in the hotel enterprises is presented. The benefits from the implementation of the concept in the hotel industry are outlined. Keywords: CSR, hospitality, tourism enterprises, Bulgarian hotels. Classification-JEL: M21 Pages: 504-514 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.504 File-URL: https://drive.google.com/uc?export=download&id=1tG-CW-7yY6yCRZBWuww4R1d60Agjl-e2 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:504-514 Template-Type: ReDIF-Article 1.0 Author-Name: Iliya Ivanov Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: TECHNOLOGICAL TRANSFORMATION AND DIGITALIZATION OF HOTEL BUSINESS: OPPORTUNITIES AND PERSPECTIVES Abstract: At the advent of the 21st century, digital technologies have changed the way that hotel industry brings value to tourists around the world. The aim of this scientific report is to present the opportunities and perspectives for hotel business for digital transformation, as a crucial instrument for the growth of the industry and for meeting the needs of the new digital generation of consumers. With its potential, digital transformation is reshaping the industry, giving strategic advantages to companies focused on digital transformation of the business. Keywords: technology, transformation, hotel business, digitalization, trend. Classification-JEL: A0 Pages: 515-521 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.515 File-URL: https://drive.google.com/uc?export=download&id=1qjCbX5BHkbeEd7rFGyxJu09Q7FKAfcog File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:515-521 Template-Type: ReDIF-Article 1.0 Author-Name: Hristina Santana Author-Email: Author-Workplace-Name: University of Economics - Varna Title: OPPORTUNITIES AND PERSPECTIVES FOR THE TRAVEL AGENCY RESTART IN BULGARIA AFTER THE PANDEMIC OF COVID-19 Abstract: The recent worldwide pandemic situation registered total lockdown in the travel and tourism business. No matter traditional or online travel agent, travel package aggregator have faced the chaos of cancelled flight programmes, closed national borders and withdraw of customer requests. Many professionals were forced to stop all activities and reorganise future business plans. It is of crucial importance to forecast and prepare the travel restart in full speed in order to keep their business after the pandemic of COVID-19. The paper aims to propose perspectives and proper working plans to be implemented on time to secure liquidity exchange and market niche retainment Keywords: pandemic, opportunities, perspectives, tourism, restart. Classification-JEL: Z320 Pages: 522-529 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.522 File-URL: https://drive.google.com/uc?export=download&id=1NorsEnLWfCQ6TD_4hJFk744hzrVt_NWZ File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:522-529 Template-Type: ReDIF-Article 1.0 Author-Name: Teodora Teofilova Author-Email: Author-Workplace-Name: University of Economics - Varna Title: INDICATORS FOR EVALUATION OF THE QUALITY OF SERVICE IN HOTELS IN THE CITY OF VARNA Abstract: The material examines the degree of readiness of hoteliers in Varna, Bulgaria to select, implement and apply a set of indicators for assessing the quality of service in accommodation. The content reveals not only the specifics of the service process, but also answers to several questions related to its evaluation and quality certification. Scholars and politicians see standardization as a tool to liberalize trade in services, while some operators of the tourism industry find standardization of tourism services unfavorable. Increasing the confidence in tourist is a goal that hoteliers strive to achieve with many tools. The monitoring and in-depth analysis of the applied good practices in the service worldwide and their application in a technique that would provide a reliable portfolio of the individual hotel, and the service, as part of the whole tourist product, will make the service even more attractive. It is important that a key problem related to the improvement of the quality of the service activities is revealed and a proposal for its solution is given. Keywords: readiness, indicators, quality, service, hotels, certification, good practices. Classification-JEL: Z310 Pages: 530-538 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.530 File-URL: https://drive.google.com/uc?export=download&id=15H5hQtScctVMXc-FVV57hVzK9boATWtE File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:530-538 Template-Type: ReDIF-Article 1.0 Author-Name: Svetla Rakadzhiyska Author-Email: Author-Workplace-Name: University of Economics - Varna Title: VIRTUAL TOURISM PRODUCTS - A POSSIBLE BUSINESS NICHE IN THE NEAR FUTURE Abstract: The study is an attempt to justify a variant of different future development of the traditional tourism business in accordance with the changes that are already happening with the lives of people and themselves. A link is sought between technology, marketing, attitudes and consumer behavior, and changes in the tourism business. The author's hypothesis is that the changes that occur in people's lives are a prerequisite for the formation of a business niche for virtual trips. Keywords: technological environment, marketing environment, "alpha" generation, virtual tourism product / virtual trip, tourism business. Classification-JEL: L11, O33, Z13 Pages: 540-547 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.540 File-URL: https://drive.google.com/uc?export=download&id=1EoxZHPFt-PLbcIUb_dkFqiZQZ5f4FLUK File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:540-547 Template-Type: ReDIF-Article 1.0 Author-Name: Tanya Parusheva Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: TRANSNATIONAL CULTURAL ROUTES - A TOOL OF WORLD IDENTITY Abstract: The scientific report analyzes and discusses the growing importance of transnational cultural routes as a tool for building world identity. Research interest is focused on the advantages of cultural routes for tourist destinations. The focus is on transnational cultural routes as a new ethic of world heritage protection. The most important and recognized transnational, international cultural routes of indisputable world importance are highlighted. Emphasis is placed on cultural routes in Europe, as a shared cultural heritage. Some of the most important cultural routes for Bulgaria are listed. The author defends the thesis that transnational cultural routes play an essential role in maintaining shared world values, cultural diversity and intercultural dialogue. Keywords: transnational cultural routes, world identity, cultural heritage. Classification-JEL: Z32 Pages: 548-553 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.548 File-URL: https://drive.google.com/uc?export=download&id=19iW6HLgqBj2n5-JZNiRzLgChTRLk5-SB File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:548-553 Template-Type: ReDIF-Article 1.0 Author-Name: Mariana Ianeva Author-Email: Author-Workplace-Name: University of national and world economy, Sofia Author-Name: Nikola Gaydarov Author-Email: Author-Workplace-Name: University of national and world economy, Sofia Title: THE SPECIALIZED PRODUCT OF EXPERIENCES FOR THE DEVELOPMENT OF TOURIST AREAS Abstract: The present study aims to analyze the theoretical concepts and characteristics of recreational urban tourism experiences. Such research supports the development of newly created tourist areas in Bulgaria. They contribute to the improvement of the internal and external management of the destination, carried out by the Organizations for Management of Tourist Areas. Keywords: tourist zoning, thematic areas, specialized products, experience economics, urban recreational tourism of experiences. Classification-JEL: L83 Pages: 554-562 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.554 File-URL: https://drive.google.com/uc?export=download&id=1jAzqYH8ps7kZBn4O45b0r7EuYV5Ep7oA File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:554-562 Template-Type: ReDIF-Article 1.0 Author-Name: Genka Rafailova Author-Email: Author-Workplace-Name: University of Economics - Varna Author-Name: Antonio Hadzhikolev Author-Email: Author-Workplace-Name: University of Economics - Varna Title: ASSESSMENT OF SMART EXPERIENCE OF TOURISTS AND LOCAL CITIZENS IN TOURIST DESTINATION Abstract: The concept of smart city is used for development of smart destination with purpose of achieving competitive advantages and enhancing the quality of experience for tourists and quality of life for local citizens. There are wide accepted characteristics of smart tourist destination such as built smart infrastructure, smart technologies application as well as criteria for defining smartness of destination as digitalization, accessibility and mobility. But the main focus of development of smart destination is the creation of smart experience and smart business environment. That stresses the importance of assessment of how tourists and local citizens appreciate their experience. The aim of this paper is to present a model for study and assessment of smart experience of tourists and local citizens in tourist destination. The model is applied in tourist destination Varna. Results of conducted research of tourists and local citizens' view and acceptance, based on their experience, are presented. Keywords: smart experience, smart city, smart tourism, smart destination, competitive advantages. Classification-JEL: O180 Pages: 563-569 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.563 File-URL: https://drive.google.com/uc?export=download&id=1LERf59O6TJJFrH-Shkwvd091Z3bwTItd File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:563-569 Template-Type: ReDIF-Article 1.0 Author-Name: Svetla Atanasova Author-Email: Author-Workplace-Name: University of Economics - Varna Title: SPECIFICS OF CRUISE TOURISM: THEORETICAL AND EMPIRICAL DIMENSIONS Abstract: In the present study the main goal is to analyze and interpret the specific aspects related to cruise tourism and on the pedestal thus built is an analysis of cruise tourism in Bulgaria. In order to achieve the research goal thus set, the price of the cruise, the process of forming the cruise product and the purpose of the cruise are clarified in sequence. Keywords: cruise tourism, price of the cruise process for the formation of the cruise product and the purpose of the cruise. Classification-JEL: A0 Pages: 570-576 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.570 File-URL: https://drive.google.com/uc?export=download&id=10t-GQ1X-5cAUynzP7x4N4wUVWaHE2skB File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:570-576 Template-Type: ReDIF-Article 1.0 Author-Name: Hristina Nedialkova Author-Email: Author-Workplace-Name: University of Economics - Varna Title: PARALELLS BETWEEN GROUP TREKKING AND CITY WALKING TOURS Abstract: Due to the world pandemic 2020, the summer tourist season in Varna faced a number of challenges. While the changes in tourism could be considered as an opportunity to evolve towards best practices, the professional provision of tourist services in the summer season depended very much on the professionalism of the service providers and their proper training. Due to the safety precautions some of the tourist guiding techniques are now leaning towards the usual techniques from the practice of mountain guides. Responsible professional leadership skills imply that a comfortable and safe walking routine will be provided not only during trekking, but also during a short city walking tour. The paper is looking into seven parallels between the two types of organized walking routine, and the issues of supervision by a responsible guide. Keywords: city walking tour, trekking, mountain leader, tourist guide, safety and comfort. Classification-JEL: L83 Pages: 577-582 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.577 File-URL: https://drive.google.com/uc?export=download&id=13CpuofpTrCWtDUHOj3n0ARu-lIpB0qYL File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:577-582 Template-Type: ReDIF-Article 1.0 Author-Name: Hristina Filipova Author-Email: Author-Workplace-Name: University of Economics - Varna Title: EVALUATION OF THE OFFER OF FOOD SOUVENIRS IN DESTINATION VARNA Abstract: Souvenirs play important role in the tourism experience. They create an ongoing relation between the tourist and the visited destination. An interesting subgroup are the food souvenirs. They have a very strong bond with the local culture and are considered a "preferred" gift for family, friends and colleagues. Every tourist destination should develop and promote these types of souvenirs. The aim of the following paper is to evaluate the offer of food souvenirs in Varna and to fill the gap in the specialized literature regarding this topic. In order to achieve that a literature review is conducted. Furthermore, observation of five brick-and-mortar stores and several internet sites is made. Varna shows a lack of food souvenirs representing the destination. Keywords: offer of souvenirs, food souvenirs, tourist destination, Varna, tourist behavior. Classification-JEL: Z39 Pages: 583-586 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.583 File-URL: https://drive.google.com/uc?export=download&id=18Gl-qjNHWD58ZoQNKSacdXQrW2ck2JB8 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:583-586 Template-Type: ReDIF-Article 1.0 Author-Name: Katia Georgieva Author-Email: Author-Workplace-Name: University "Dr. AsenZlatarov"- Burgas Title: THE IMPACT OF THE COVID-19 PANDEMIC ON SHARING ACCOMMODATION Abstract: Shared accommodation based on internet platforms is a relatively new phenomenon in tourism, but in a short time it has gained both many supporters and fierce opponents. The crisis caused by COVID-19 is a kind of test of the stability of this economic model and reveals in greater depth a number of disputed characteristics. This report aims to examine the impact of the pandemic on demand for shared accommodation. Keywords: lodging, sharing accommodation, COVID-19. Classification-JEL: L83, Z310 Pages: 587-595 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.587 File-URL: https://drive.google.com/uc?export=download&id=1iNV0kw1dPyONpI4KCGFdOfgruPDjHUY0 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:587-595 Template-Type: ReDIF-Article 1.0 Author-Name: Kosara Gotseva Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: INTERACTION BETWEEN NEW TECHNOLOGIES AND THE EXPERIENCE OF THE GUESTS IN THE HOSPITALITY INDUSTRY Abstract: The scientific report aims to highlight the positive interaction between technology and hotel guests. The relationship between technology and customer experience is examined. The role of innovation as a tool for enhancing the positive experience of tourists is highlighted. The focus is on digital applications and their relationship to satisfaction. The main global trends that demonstrate the impact of hotel automation on visitor satisfaction are outlined. Attention has been focused on research from recent years. The author defends the thesis that guests seek interaction with automation as it directly affects the quality of service and thus enhances their positive experience. Innovation is a key tool for creating a quality experience. Keywords: hospitality industry, interaction, experience, technology, global trends. Classification-JEL: Z32 Pages: 596-603 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.596 File-URL: https://drive.google.com/uc?export=download&id=1lm3SiZjQO2mQeT0v2sYKaQwRDHpthjUl File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:596-603 Template-Type: ReDIF-Article 1.0 Author-Name: Ralitsa Georgieva Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: SPECIALIZED PRODUCTS OF TOUROPERATORS IN MICE TOURISM IN THE CONDITIONS OF CRISIS Abstract: The relevance of the researched topic is determined by the impact of the current pandemic situation on the tourist indicators worldwide. The tourism industry is facing a unique challenge to quickly restore the pace of travels. Trends of transformation of the consumer's preferences and behavior in tourism are determined and as a result - the need of forming a new type of tourism products by the tour operators in order to maintain their market position and competitiveness. The present study aims to explore and analyze the possibilities for creating innovative approaches of tour operators in order to diversify tourism products of specialized types of tourism - business, by modeling new forms of traveling for business in conditions of global economic crisis and restrictions on conducting international traveling. Keywords: business tourism, MICE, restrictions, innovation, tourism product. Classification-JEL: L83, Z30, Z31, Z32 Pages: 604-610 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.604 File-URL: https://drive.google.com/uc?export=download&id=1ghxZb2lNPagkHjZfKzZ5kch2DQ2wpAda File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:604-610 Template-Type: ReDIF-Article 1.0 Author-Name: Denitsa Dimova Author-Email: Author-Workplace-Name: University of National and World Economy, Sofia Title: EXPECTATIONS FOR WELLNESS TOURISM AFTER COVID-19 Abstract: The tourism is one extremely dynamic and flexible sector that stimulates revenue and generates employment to the world economy. Unfortunately, the recent worldwide outbreak of COVID-19 has brought the world to a standstill and especially the tourism that has been worst affected. Last several months were extremely tough for tourism and brought new challenges in front of the sector. In this report, we will focus on the wellness tourism and the consequences of the pandemic situation. The purpose of this report is to provide a clear understanding of what wellness tourism is and the future forecast post the pandemic. Even there are still a lot of unknowns in front of us and the situation we are all in, we can outline some new trends that will follow and will overtake the wellness sector. Keywords: wellness tourism, expectations, covid-19, crisis, wellbeing. Classification-JEL: Z30, Z32 Pages: 611-618 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.611 File-URL: https://drive.google.com/uc?export=download&id=1S---hE3N-1qJTVIDDrO8TvLqTXHSK3tP File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:611-618 Template-Type: ReDIF-Article 1.0 Author-Name: Ivelina Yordanova Author-Email: Author-Workplace-Name: D. A. Tsenov Academy of Economics - Svishtov Title: CULTURAL TOURISM AND CONNECTIVITY - OPPORTUNITIES AND CHALLENGES Abstract: The paper presents the characteristics of cultural and historical tourism as a rapidly developing specialized form of tourism. During the long-term membership of the country in the World Tourism Organization, its place within the world civilization has been emphasized. The country is rated as a destination for this type of tourism, as evidenced by a number of international events studied in the report. Certain contemporary manifestations in the destination Veliko Tarnovo are emphasized. Keywords: cultural tourism, connectivity, opportunities and challenges. Classification-JEL: L83 Pages: 619-625 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.619 File-URL: https://drive.google.com/uc?export=download&id=1a2532tM9AIkkrEVRAO1jGAYhF-07rrR8 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:619-625 Template-Type: ReDIF-Article 1.0 Author-Name: Ayhan Mokanov Author-Email: Author-Workplace-Name: University of Economics - Varna Title: DEVELOPMENT OF THEMATIC RESTAURANT PRODUCT IN MUNICIPALITY OF ISPERIH Abstract: In this report, firstly, we are going to talk about thematic restaurant, when the idea was born, which was the first thematic restaurant. Secondly we are going to talk about the role and significance of thematic restaurant in a small municipality, especially municipality of Isperih, Bulgaria. We are going to take a look at a restaurant, located in the city, called "Mehanata", talk with the owners about customers, prices, number of seats etc, we are going to compare it with the other restaurants in the city and make some conclusions. Keywords: role; significance; thematic restaurant; small municipality; Bulgarian cuisine. Classification-JEL: Z310 Pages: 626-631 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.626 File-URL: https://drive.google.com/uc?export=download&id=1YytPmEUXBiKIWdg3VU5sLUniHZ4tXZTz File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:626-631 Template-Type: ReDIF-Article 1.0 Author-Name: Maria Undzhieva Author-Email: Author-Workplace-Name: University of Economics - Varna Title: THE SPECIFICS OF THE OFFER OF A MOUNTAIN DESTINATION FOR SKI TOURISM Abstract: Mountain ski tourism is an important type of tourism, which is economically and culturally valuable industry particularly for developed countries. Not all mountain regions are appropriate for ski tourism development, however. The purpose of the report is to show the specifics of a mountain destination and its potential of offering ski tourism. Some analyzes and reports will outline the characteristics and the specifics of offering of mountain tourism for ski. The results are indicating the potential and the structural risks, new market conditions and trends, the principal of planning and the frame work of mountain ski tourism development. Factors that include climate, topography, scenery and the seasonal cycle all determine the facilities and activities of mountain ski tourism, reflecting the strong interdependency between the mountain ecosystem and the mountain tourism system. Ski tourism development must therefore go hand in hand with protecting and preserving these resources to ensure tourism's long-term growth and viability. Investments in ski tourism-related facilities can valorize these resources in terms of creating employment and income to the local residents of mountain regions. Keywords: mountain destination, ski tourism, climate and topography, investments and development. Classification-JEL: A0 Pages: 632-640 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.632 File-URL: https://drive.google.com/uc?export=download&id=15t53OsSTeVrwaHqnmRKqFBoKbcoREzPJ File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:632-640 Template-Type: ReDIF-Article 1.0 Author-Name: Mirena Foteva Author-Email: Author-Workplace-Name: University of Economics - Varna Title: MODERN CHANGES IN HOTEL SERVICE Abstract: Hotel service is a complex process that can be considered from different aspects. New technologies are constantly entering the hotel service. "Smart hotels" are the wonder of the 21st century. The smartphone is becoming the main asset in the hotel. With it we control everything - we open our rooms, book various services, etc. Virtual and augmented reality are one of the main trends in the hotel industry. The possibilities of such technologies are endless. They can be used during the booking process, but mostly during the guest's stay at the hotel. Another important topic here is the sustainable development of tourism. More and more hotels are betting on the eco trend by using eco products and recycling materials and resources. This saves energy costs, which overall improves business results. Keywords: hotel, hotel service Classification-JEL: A0 Pages: 641-647 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.641 File-URL: https://drive.google.com/uc?export=download&id=1vCQ7lFZIKB9RQhOVHse1Ft2nmnpuIaaS File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:641-647 Template-Type: ReDIF-Article 1.0 Author-Name: Kosyo Vladimirov Author-Email: Author-Workplace-Name: University of Economics - Varna Title: OPPORTUNITIES FOR DEVELOPMENT OF BEE TOURISM IN THE NORTHEASTERN REGION OF BULGARIA Abstract: The main purpose of this report is to bring awareness to the importance of the bee tourism and benefits of bees as a whole. As we all know there are numerous different variations of honey and the range of the things it is used for is quite vast. The goal is to do a research in terms of how many beekeepers are active in the northeast part of Bulgaria and to exploit the benefits of the bee tourism. For example, its medicinal usage and the various healing methods that can be created with the help of the different kinds of honey and with those statistics to improve the bee tourism in the country which along the way will help to preserve the nature and Earth as a whole. Keywords: honey and bee products, api-tourism, bees, environment, traditions and culture. Classification-JEL: Z32 Pages: 648-654 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.648 File-URL: https://drive.google.com/uc?export=download&id=1MZNHPZh-DktC4DwQjJadHkwKbVETvuAm File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:648-654 Template-Type: ReDIF-Article 1.0 Author-Name: Sonya Alexieva Author-Email: Author-Workplace-Name: New Bulgarian University Title: COMMUNICATIONS IN TOURISM IN TIMES OF PANDEMIC: FROM CONVENTIONAL TO DIGITAL CONNECTIVITY Abstract: Being one of the industries that have been the hardest hit by the coronavirus pandemic, tourism is actively using all communication channels, from conventional to digital connectivity in choosing messages. Trustworthy information is in the focus of finding an outcome from deadlock and stress in the context of gradual recovery of tourism services through adequate health and safety protocols. The synergy of conventional and digital communication in the COVID-19 era (digital technology and data, mobile applications, artificial intelligence etc.) effectively adapts the measures to a situation characterized by paralysis of business activity and restrictions on travel and tourism. This paper offers a brief analysis of key messages in the unprecedented situation caused by the COVID-19 pandemic, in the context of the blow dealt to European tourism. Keywords: tourism, communications, pandemic, messages, information, digital connectivity, trust. Classification-JEL: A0 Pages: 655-662 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.655 File-URL: https://drive.google.com/uc?export=download&id=1r8RSgpW4AmXFwKCkuFmdHXKRHqMRooaj File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:655-662 Template-Type: ReDIF-Article 1.0 Author-Name: Ralitsa Grozdeva Author-Email: Author-Workplace-Name: University of National and World Economy Title: SMART HOTELS IN THE AGE OF "SMART" CITIES (GOOD PRACTICES IN GLOBAL HOTEL BRANDS) Abstract: From smart cities to smart hotels. The Internet of Things (IoT) is rapidly changing the way people interact with the urban environment and different accommodation. The introduction of technology in the urban environment now allows us to adapt the experience of residents and collect and analyze user data to make better decisions about efficiency and performance. The use of IoT technology is now making its way into the hospitality industry. Many of the technologies used in smart city management are useful and applicable in the field of tourism, both in terms of improving the quality of services offered and in terms of minimizing costs. As the number of smart cities grows, it will be easier for the hotel industry to adopt technology and become more sustainable. Hotels have long been more than just a place to find a bed for travelers. They are multifunctional sites that provide easy access to food, entertainment, workspace and host the role of business conferences and events. In fact, these are mini-cities that can take advantage of the ubiquity of the smartphone. This article raises the question of how hotels can partner with smart cities by borrowing from them successful practices in order to provide more innovative and modern services and attract more guests and revenue. And all this in parallel with the good practices of global hotel brands. Keywords: smart cities, smart cities, technology, hotel brands Classification-JEL: A0 Pages: 663-669 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.663 File-URL: https://drive.google.com/uc?export=download&id=1MJKbxuzktB5MD3yTYObVLBscYorMoRR4 File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:663-669 Template-Type: ReDIF-Article 1.0 Author-Name: Ivo Anev Author-Email: Author-Workplace-Name: University of National and World Economy Title: INFORMATION TECHNOLOGIES - TOOL FOR RESEARCH IN SPA AND SPA TOURISM Abstract: Information technologies are the fastest growing part of the world economy today. They gives us the unprecedented opportunity for accessible and precise management of huge amount of data in real time. Using them for economic research in spa and spa tourism, can lead to new scientific horizons and useful results for the business. The given example of "Economic evaluation of the potential of mineral springs", can be a basis or inspiration for the development of quantitative models and scientific papers, that help the development of spa tourism in the future. Keywords: Spa, information technologies, economics, tourism, dynamic models Classification-JEL: A0 Pages: 670-676 Journal: Anniversary Scientific Conference with International Participation TOURISM & CONNECTIVITY 2020, Conference Proceedings, University publishing house "Science and Economics", University of Economics - Varna Issue: 1 Year: 2020 Month: October DOI: 10.36997/TC2020.670 File-URL: https://drive.google.com/uc?export=download&id=1AYnkc-Wq_fQnYQX6GX863n_rYKabNTSz File-Format: Application/pdf Handle: RePEc:vra:pr2010:y:2020:i:1:p:670-676