Template-Type: ReDIF-Article 1.0
Author-Name: Georgina Lukanova
Author-Email: lukanova@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: Resource Potential for Developing Tourism in a Small Municipality
Abstract: The goal of this paper is to analyse and assess the resource potential for developing tourism in a local tourist destination. In the first part of the research work there are presented several models for studying the tourist potential of a territory. What unites them is the fact that most models emphasize the separate constituent elements and the interrelations between them. In the second part the resource potential for developing tourism in the researched site is analysed. The major issues of the research concern the parameters of tourist supply that include geographical location, natural and resource potential, cultural-and-historic potential, touristic infrastructure and superstructure. The results of the analysis show good opportunities for the researched site to be formed as a local tourist destination through creating sustainable connection tourism - nature - sport - folklore - ecology.
Keywords: tourism, tourist destination, tourist profiling, tourist resources, tourist superstructure
Classification-JEL: Z310
Pages: 3-12
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.3
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/3-12.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:3-12

Template-Type: ReDIF-Article 1.0
Author-Name: Dimitar Rafailov
Author-Email: d.rafailov@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: Regulation of Credit Rating Agencies - Different Views and Solutions
Abstract: Credit rating agencies are an important element of the informational financial infrastructure, which is essential for the stability of the financial system. In the absence of conflicts of interest and the importance of the established reputation for the rating agencies, self-regulation is sufficient to guarantee high-accuracy ratings. The payment for ratings by issuers and their use in financial regulations create distorted incentives to pursue higher profits at the expense of the quality of ratings. The demonstrated failures of the rating agencies confirm the need for strict regulations to restore investor confidence in the ratings.
Keywords: rating agencies, credit ratings, regulation
Classification-JEL: G24, G28
Pages: 13-22
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.13
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/13-22.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:13-22

Template-Type: ReDIF-Article 1.0
Author-Name: Svetla Rakadzhiyska
Author-Email: svetlar@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: Science, Higher Education, Social Practice - the Need for Evolutionary Symbiosis
Abstract: The research aims at presenting a reasoned theory outlining some ideas for changes in the system of higher education (HE) in Bulgaria. The starting point is from the leading initiatives which shape the European framework for the development of HE in the European Union (EU). Conclusions of Bulgarian researchers about the present state of the Bulgarian HE are referred to. The relation between HE and the labour market in Bulgaria is discussed. Based on some ideas shared by other authors, suggestions are made for cognitive-methodological, organizational-managerial, human resource and financial changes.
Keywords: European University Initiative, higher education, science, social practice, labour market, possible changes
Classification-JEL: L20, L230
Pages: 23-31
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.23
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/23-31.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:23-31

Template-Type: ReDIF-Article 1.0
Author-Name: Violeta Peteva
Author-Email: v.peteva_laskova@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: Modern Consumers and the Decision-Making Process in the Context of Digitalization
Abstract: Considering all positive and negative characteristics, its creative and destructive effects, the dynamic advance of digitalization and globalization in the last decade has dramatically changed the world we live in. The business environment has been modified, the social system has been transformed. People, have definitely changed, their values, mindset and lifestyle, their consumption mode have altered, too. The paper focuses on some key characteristics of modern consumers; their connectivity, mobility, high level of awareness and expertise, aspirations to access, omnichannel behaviour, their activity in the social networks. All this has modified the decision-making process. Consumer' journey to purchase becomes more complex and more social which is evident in the reviewed decision-making models concerning the modern connected consumers.
Keywords: Commerce 4.0, modern consumers, decision-making process, omnichannel retailing, omnichannel consumers, connected consumers 
Classification-JEL: M31
Pages: 32-42
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.32
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/32-42.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:32-42

Template-Type: ReDIF-Article 1.0
Author-Name: Velichka Marinova
Author-Email: velichka.peewa@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Author-Name: Antoaneta Stoyanova
Author-Email: a.stoyanova@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: Paper Recycling in Covid-19 Conditions
Abstract: Recycling is an example of a sustainable process within the proclaimed circular economy, and paper is the most recycled material in the world. The new conditions imposed by the Covid-19 crisis put the pulp and paper industry to the challenge of coping with emerging difficulties and maintaining its position in individual sub-sectors. The aim of this study is to present the development of recycling of paper and paper products within of the last year, marked by the conditions of the Covid-19 pandemic. In the study have been used the descriptive - analytical approach, the methods of comparison, analysis and synthesis.
Keywords: paper recycling, Covid-19, recovered paper, circular economy
Classification-JEL: L730, Q530, O130
Pages: 43-52
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.43
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/43-52.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:43-52

Template-Type: ReDIF-Article 1.0
Author-Name: Todor Dyankov
Author-Email: todordyankov@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: Customer Experience with Tourist Brands - New Challenges After Pandemia
Abstract: The research paper suggests some new visions and rethinking of marketing opportunities to manage the brand experience of customers in tourism based on contemporary marketing innovations in times of pandemia. The ongoing global pandemic crisis poses challenges to the future profitable and sustainable development of tourism business and in particular tourism brands. The revival of the tourist brand is based on the inevitable process of total digitalization of business and market processes on one hand, but on the other hand the living human touch with the brands and the relevant humanity of brands are becoming more and more demanding factors for success. Overcoming fears for travelling in the after pandemia tourist mind seems to be in alignment with the retrieval of the customer's trust in the tourist brand. The transformations of tourism brands are still to come and the key to the successful completion is the new way of managing the customer experience.
Keywords: Experience Marketing, Customer experience, Brand experience, Tourism brands, Innovations
Classification-JEL: M31
Pages: 53-59
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.53
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/53-59.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:53-59

Template-Type: ReDIF-Article 1.0
Author-Name: Hristina Blagoycheva
Author-Email: hrblagoycheva@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: The Social Responsibility of Business Regarding Education
Abstract: In the context of globalization and accelerated digitalization, the corporate social responsibility is a powerful support factor in improving the education and competencies of the current and future workforce. On the one hand, this will bring social and economic benefits to staff in terms of their development and career. On the other hand, a highly educated and skilled workforce is a valuable asset for competitiveness, high productivity and economic growth. In addition, the involvement of the employers in curriculum development and partnerships with NGOs can contribute to higher efficiency of educational systems to the current needs of the modern business organizations. Therefore, this article seeks good examples and solutions of how the corporate social responsibility can be directed to achieving better educational results.
Keywords: education, corporate social responsibility, workforce, non-governmental organizations
Classification-JEL: I25, J24, L31, M14, M53
Pages: 60-67
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.60
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/60-67.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:60-67

Template-Type: ReDIF-Article 1.0
Author-Name: Marin Marinov
Author-Email: m.marinov@uni-svishtov.bg
Author-Workplace-Name: D.A. Tsenov Academy of Economics, Svishtov, Bulgaria
Author-Name: Lyubomira Todorova
Author-Email: l.todorova@uni-svishtov.bg
Author-Workplace-Name: D.A. Tsenov Academy of Economics, Svishtov, Bulgaria
Title: Effects of the COVID - 19 Impact on the Tourism Sector in Bulgaria
Abstract: The negative consequences of the Covid-19 pandemic are significant and cover all sectors of the economy, with the biggest impact on the Tourism sector. Some of the impacts are related to the growth of the registered unemployed, the financial difficulties of the enterprises and the impossibility to carry out economic activities due to the decline in the interest of tourists in travel and leisure. It is necessary to derive a set of measures to deal with the complicated situation of the enterprises in the tourism industry, which will quickly overcome the critical situation for the sector.
Keywords: tourism, tourism industry, tourism in Bulgaria, Covid-19
Classification-JEL: L83
Pages: 68-75
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.68
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/68-75.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:68-75

Template-Type: ReDIF-Article 1.0
Author-Name: Stefka Petrova
Author-Email: s.petrova@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Author-Name: Svetoslav Ivanov
Author-Email: svetoslav_ivanov@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: Integration of a Distributed Hadoop System into the Infrastructure of a Technology Startup Company
Abstract: The article reviews the problems and methods of combining big data processing work in a fully distributed mode of operation into the infrastructure of a technology startup company. In this direction, the methods of integrating an external distributed Hadoop system (cluster) are described in more detail. These methods are connected to the operating scenarios for infrastructure integration. The problems with traffic and latency are reviewed. A plan of the process of implementation and operation of a distributed Hadoop system is presented with the steps and indicative term. The goal it reaches is a suitable system for operational work on projects in a technology startup company. Then, it is connected to a list of measures in the different stages in a startup company's work. The problems with operational management of the teamwork with flexible methodology and system administration are listed, discussed and solutions proposed.
Keywords: distributed system, Hadoop, startup company, software infrastructure
Classification-JEL: C88, O32
Pages: 76-84
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.76
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/76-84.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:76-84

Template-Type: ReDIF-Article 1.0
Author-Name: Velina Kazandzhieva
Author-Email: velina_kaz@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: Sustainable Forms of Smart Tourism
Abstract: The improvement of technology makes smart devices and their applications in travel and tourism industry ever more popular and complex. Tourism require a variety of services and products. This diversity results in a multitude of smart applications and smart tourist systems designed to enhance visitor's experience and satisfaction while traveling. This article presents and briefly discusses the concept of smart tourism in the scientific literature and the way it can be applied for sustainable destinations. Some important difficulties and challenges of smart tourism are discussed.
Keywords: smart tourism, features, best practices, challenges
Classification-JEL: Z320
Pages: 85-94
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.85
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/85-94.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:85-94

Template-Type: ReDIF-Article 1.0
Author-Name: Michal Stojanov
Author-Email: michal.stojanov@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: The Labor Market in Economic Activity "Trade; repair of cars and motorcycles" in Conditions of Crisis Caused by COVID-19
Abstract: The beginning of the third decade of the 21st century has been marked by the unprecedented impact of the COVID-19 virus infection on all spheres of socioeconomic life of mankind. The effects of the global pandemic on economic activity in global, national, regional and local aspects are innumerable and difficult to determine. In the epidemic situation, the commercial business continued to operate at the forefront of the challenges of the epidemic restrictions imposed by national and local authorities, but also suffered the serious economic effects of the imposed health measures. One of the adverse effects has been expressed in dismissal of employees in the commercial sector, where certain outlets were forced to cease operations during the most severe emergency measures. This shocking contraction was followed by attempts to restart normal economic activity and restore trade operations under the new conditions. At the same time, the market environment reported the favorable development of electronic distribution channels, which have been able to derive positives from the emerging situation and even to engage additional labor resources.
Keywords: labor market, trade, retailing, COVID-19
Classification-JEL: J20, L81
Pages: 95-102
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.95
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/95-102.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:95-102

Template-Type: ReDIF-Article 1.0
Author-Name: Zhivka Mateeva
Author-Email: jivkamateeva@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: The New Legal Framework for Public Enterprises
Abstract: The fast changing socio-economic conditions worldwide, the public the need to build a functioning market economy in our country, the need to harmonize Bulgarian legislation with that of the European Union have necessitated the adoption of an entirely new legal framework for public enterprises. Emphasis in the development is placed on the current and complex legislative changes introduced by the Public Enterprises Act and the Regulations for its implementation, which are guarantee for the improvement of the corporate governance of public enterprises, of the results in their financial condition, limiting the fiscal risks, as well as increasing the publicity and accountability of their management. In the end, conclusions are made about the application of the new legislation governing public enterprises.
Keywords: public enterprises; state policy, agency for public enterprises and control
Classification-JEL: L32, K23
Pages: 103-110
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.103
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/103-110.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:103-110

Template-Type: ReDIF-Article 1.0
Author-Name: Pavlina Yamukova
Author-Email: p_yamukova@abv.bg
Author-Workplace-Name: Varna Free University "Chernorizets Hrabar"
Title: The Future of the HR Function - Main Priorities and Trends in the Development of the HR Function
Abstract: The pandemic has confronted us with an entirely new business reality worldwide. The development of social capital in this new business reality goes through the improvement of the condition of the workers and the working environment. The adaptation of employers and HR employees to working conditions and to the changing economic environment caused by the COVID-19 pandemic is extremely important at the moment. What new requirements and opportunities does the current situation pose to people management? What are the benefits and risks of working remotely? How will the HR function change in the future - these are just some of the questions that are trying to answer in this paper.
Keywords: human resources, management, telecommuting, labor market, crisis, HR future
Classification-JEL: A00
Pages: 111-123
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.111
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/111-123.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:111-123

Template-Type: ReDIF-Article 1.0
Author-Name: Daniela Pencheva
Author-Email: d.pencheva@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: Use of Factors Related to the Consumption of Fast Moving Consumer Goods in Business Intelligence System for Managing Orders to Suppliers in Retail Chain
Abstract: The study examines some aspects related to current trends in the modeling of business intelligent systems (BIS) specializing in retail chains for Fast Moving Consumer Goods (FMCG). Current concepts related to factors that influence business processes and their application in business intelligent order management systems in retail chains for FMCG are presented. The aim of the present study is to investigate the factors that have the strongest influence on the consumption of FMCG in retail chains and to derive the values that support business-intelligent processes for automated order management to suppliers. The studied factors presented in the presentation also include consideration of the structure of the incoming data streams, their extraction and their application in practice.
Keywords: Fast Moving Consumer Goods (FMCG), business intelligent system, retail chain, consumer behavior factors
Classification-JEL: A12
Pages: 124-135
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.124
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/124-135.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:124-135

Template-Type: ReDIF-Article 1.0
Author-Name: Svetlana Gercheva
Author-Email: svetlana.gercheva@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: The Tax-Based Own Resources and Ecological Sustainability of the EU Budget
Abstract: The instant contribution deals with the forthcoming reform of the 'own resources system' of the EU budget. The aforementioned term denotes the revenue side of the common budget in Brussels. All 27 Member States (MSs) contribute annually to the own resources system in terms of sugar levies, import tariffs, VAT - and GNI-based payments. The latter is the most controversial budgetary item since it accounts for the bulk of EU funding, but is not considered a genuinely own resource by MSs. In order to limit EU budgetary dependency on GNI-based national contributions, for the next seven years, 2021-27, a group of experts proposed several tax-based resources. In the present paper, their capacity as genuine own resources for the EU budget is being critically evaluated. Furthermore, it is important for this research to discuss the implications of the suggested tax-based resources for the ecological sustainability of the EU budget.
Keywords: tax-based own resources, EU budget, sustainability, ecological sustainability
Classification-JEL: F36, H23
Pages: 136-144
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.136
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/136-144.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:136-144

Template-Type: ReDIF-Article 1.0
Author-Name: Margarita Bachvarova
Author-Email: bachvarovae@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: Special Aspects of the Pre-Contractual Liability when Concluding Commercial Transactions
Abstract: This article examines into the problem of pre-contractual liability for damages when concluding commercial transactions. The relevance of the topic stems from the non-existence of a general knowledge of its extent and nature in the specialized literature. It examines the separate theoretical statements and special features within the set of facts for its emergence. The author supports the notion that the commercial legislation should be amended by an explicit provision that sets the limits of the pre-contractual liability in the commercial transactions as is the case in the civil legislation framework.
Keywords: transactions, liability, damages, limits
Classification-JEL: K22
Pages: 145-152
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.145
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/145-152.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:145-152

Template-Type: ReDIF-Article 1.0
Author-Name: Daniela Popova
Author-Email: popovadaniela@hotmail.com
Author-Workplace-Name: Varna Free University, Varna, Bulgaria
Title: Cultural Models of Organizational Change
Abstract: The cultural hegemony in the 21st century reflects on the dynamics of Industry 4.0 as a new type of cultural model, supporting the functioning and development of traditional industries, but also entering the field of space industry, which is a real cultural revolution of our time. Organizational change due to the bearers of the cultural hegemony is a key factor for the sustainability and development of business and imposed by circumstances could generate new competitive advantages for companies in the global environment. The aim of the paper is to present cultural models of organizational change and some tendencies on their specific manifestations in the business.
Keywords: culture, change, organization, business
Classification-JEL: M210, L200
Pages: 153-159
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.153
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/153-159.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:153-159

Template-Type: ReDIF-Article 1.0
Author-Name: Tanya Georgieva
Author-Email: t.georgieva@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: Direct Payments as a Risk Management Tool in Bulgarian Agriculture
Abstract: ̉he purpose of this article is, based on a review of existing opinions on the role of direct payments in the risk management process and assessment of the impact of these subsidies on the income of agricultural holdings in Bulgaria, to draw some conclusions about their potential as a tool for prevention of the risk faced by farmers. It is concluded that if secure revenues from direct payments do not provoke risk-balancing behavior of farmers, their role in income stabilization increases, but not to the same extent for farms with different types of specialization. In addition, the policy of direct income support puts Bulgarian farmers in a situation of relatively high risk of problems in adapting to new conditions, in case of a change in support mechanisms
Keywords: risk-balancing behavior, direct payments, risk management
Classification-JEL: Q1
Pages: 160-168
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.160
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/160-168.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:160-168

Template-Type: ReDIF-Article 1.0
Author-Name: Nikolay Peshev
Author-Email: nikolay_peshev@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: Differing Reputation from Brand, Image and Identity
Abstract: Organizations face new challenges - coming from both the external and internal environment. In order to survive in a turbulent environment, or to successfully achieve their goals, they should find a way to interact more successfully with stakeholders, their employees and customers. Reputation becomes a prerequisite for the success of the organization. Reputation is what gives the organization's products and services added value, along with the brand, image and identity. These variables are frequently used as synonymous, although they are having different nature and purposes. The high prices of many premium brands can be explained by how customers perceive the value of the product or service. Quality is one of the factors, social responsibility and business ethics are also factors. It is the reputation that creates the perception of value among consumers about the goods and services of the organization. Reputation is a matter of value system and leadership, part of the organization's strategy. It is the result of an exchange of experience and experience between the organization and its stakeholders
Keywords: reputation, image, brand, identity
Classification-JEL: L140
Pages: 169-175
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.169
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/169-175.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:169-175

Template-Type: ReDIF-Article 1.0
Author-Name: Hristo Mavrov
Author-Email: mavrov_h@ue-varna.bg
Author-Workplace-Name: University of Economics - Varna, Varna, Bulgaria
Title: Income Inequality and House Prices - the Case of Bulgaria
Abstract: During the years of the global crisis in Bulgaria a housing bubble were developed and at the same time our country shows the highest income inequality among the EU countries. The purpouse of the research is to take part on the current debate about the link between income inequality and housing prices and to examine this relationship for Bulgaria. The Gini coefficient and Palma ratio were used as a measure of income inequality, and housing prices are presented in nominal and real terms for the period 2006-2019. The results of the regression analysis show a positive relationship between income inequality and housing prices in all cases, and for the period after the crisis the correlation coefficient is positive and extremely high and equal to 0.9.
Keywords: Income inequality, House prices, Gini coefficient, Palma ratio, Bulgaria
Classification-JEL: R310, D310
Pages: 176-184
Journal: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Volume: 9
Issue: 2
Year: 2020
Month: August
DOI: 10.36997/IJUSV-ESS/2020.9.2.176
File-URL: http://su-varna.org/journal/IJUSV-ESS/2020.9.2/176-184.pdf
File-Format: Application/pdf
Handle: RePEc:vra:journl:v:9:y:2020:i:2:p:176-184