Template-Type: ReDIF-Article 1.0 Author-Name: Michal Stojanov Author-Email: michal.stojanov@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Title: Marketing Support of the Sales Abstract: The purpose of this paper is to make a review on the theoretical concepts of "above the line", "below the line" and "through the line" as marketing concepts for support of the retail sales. The focus of this study gives the characteristics and differences among ATL, BTL and TTL promotional activities. The study concludes that opportunities for developments are presented in the context of retailer own brands and in the highly fragmented and competitive internet environment where automated accumulation of consumer data can create base for highly relevant and personalized stimulation. Classification-JEL: A00 Keywords: above the line – ATL, below the line – BTL, through the line – TTL, promotional strategy, retail sales Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 5-12 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%205-12.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:5-12 Template-Type: ReDIF-Article 1.0 Author-Name: Boyko Doychinov Author-Email: rc_ne@mail.bg Author-Workplace-Name: Sdruzhenie "Regionalen klastar Severoiztok" Title: Good Trade Practices in the Management of Short Supply Chains for Fresh Foods Abstract: Production and marketing of fruits, vegetables, fish and other fresh foods is extremely conservative sector which requires serious investment for production, storage and ultimate realization. Increasingly growing requirements to quality of goods allows for the introduction of online trading with food as an option for an informed choice of the end user. In the report there is systematization of previous experience in establishing a modern market infrastructure, including online trading with fresh food, and summarize the experience in the implementation of projects funded by different programs. Classification-JEL: A00 Keywords: good trade practices, short supply chains, fresh foods, production and marketing of fresh foods, online trading, modern market infrastructure, informed choice, implementation of projects Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 13-22 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2013-22.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:13-22 Template-Type: ReDIF-Article 1.0 Author-Name: Daniela Popova Author-Email: popovadaniela@hotmail.com Author-Workplace-Name: Varna Free University "Chernorizets Hrabar" Title: Business and Interactions in Industry 4.0 Abstract: The Fourth Industrial Revolution (Industry 4.0) outlines new tendencies in the development of conventional business models. The future of people, their business initiatives and the economic development as a whole put questions about new definitions of employment, competence and emotional intelligence. The aim of the paper is to submit for consideration the new paradigm in the light of the business of the small companies. Classification-JEL: A00 Keywords: Industry 4.0, small business, management of resonances Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 23-30 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2023-30.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:23-30 Template-Type: ReDIF-Article 1.0 Author-Name: Darina Pavlova Author-Email: darina.pavlova@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Author-Name: Yordan Ivanov Author-Email: jordan.ivanov@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Title: Influence the Level of Perceived Value on Customer Retention Abstract: The focus of companies in the last decade, marked by rapid development of technology and intense competition for global supremacy is on attracting and retaining customers. The significant diversity and huge choice with which they were placed customer turns brings them increasingly less satisfaction. The reason for this is rooted in perceived value. The risk of losing loyal customers in recent years is great, because companies fail to offer products, the benefits of which exceed the cost of consumer acquisition. That is the reason many consumers do not perceive the product for which they pay as valuable and as "unjust", leading to an outflow of customers. The aim of this publication is to clarify the theoretical foundations of the relation level of perceived value and customer retention for companies. Classification-JEL: A00 Keywords: perceived value, customer equity, prices Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 31-38 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2031-38.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:31-38 Template-Type: ReDIF-Article 1.0 Author-Name: Evgeni Filipov Author-Email: e_filipov@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Title: A Study of the Entreprenurial Intentions of University Students from the Varna Region Abstract: In recent years there have been structural changes in Bulgarian higher education, aimed at a more active involvement of the universities in the real economy. This shift in paradigm can be connected to the concepts of a "third mission" of the modern university. This paper is aimed at examining the current environment for entrepreneurial activities among the students of the city of Varna. The method used is a survey with 279 respondents who are either current students at Varna universities or just recently graduated. Classification-JEL: A00 Keywords: Student entrepreneurship, „third mission" of higher education, academic spin-off firms, youth unemployment Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 39-50 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2039-50.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:39-50 Template-Type: ReDIF-Article 1.0 Author-Name: Penka Goranova Author-Email: p.goranova@uni-svishtov.bg Author-Workplace-Name: Tsenov Academy of Economics, Svishtov Author-Name: Steliana Vasileva Author-Email: stelli_vasileva@abv.bg Author-Workplace-Name: Tsenov Academy of Economics, Svishtov Title: Some Aspects of Social Media and the Brand Abstract: The combination of the coordination of brand messages in all media, including social media, the significant impact that social media has both on consumers and on the companies, the speed with which things happen in this area, and the relative paucity of existing research on the issues, concerned in this paper, are the reasons that have led to the development of the report. In particular, this study examines the main aspects of social media through the prism of branding. Classification-JEL: A00 Keywords: social media; branding; brand; brand equity; modern marketing reality; communication Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 51-58 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2051-58.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:51-58 Template-Type: ReDIF-Article 1.0 Author-Name: Mariya Toshkova Author-Email: m.toshkova@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Title: Features in Customer Relationship Management in the Sector of Accounting Business Services Abstract: The author examines key marketing aspects of customer relationship management and their specificities in the sector of business services. As a part of the business services sector, accountancy business services are inspected as well. Concerned are the themes connected with characteristics of company's clients portfolio and imposed practices in the accountancy business sector. The article examines customer relationship management with clients from B2B market. Classification-JEL: A00 Keywords: customer relationship management; sector of business services; accountancy services; clients' portfolio; B2B markets Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 59-68 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2059-68.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:59-68 Template-Type: ReDIF-Article 1.0 Author-Name: Gergana Slavova Author-Email: ggss@abv.bg Author-Workplace-Name: University of Economics - Varna Title: Approaches to Expanding the Business of Western Companies in the Agricultural and Food Sectors in Bulgaria Abstract: Many global companies in the agricultural business, as well as in related businesses such as the production and sale of food products, are faced with the question of how to expand their market shares so that their activities will be wider and reach more users at economically favorable conditions for them. This article aims to identify approaches to expanding such businesses, their advantages and disadvantages and why in certain sectors of agribusiness some models for scaling are more appropriate than others models that may, for example, be preferred for businesses dealing with processed and ready-to-eat food products. Classification-JEL: A00 Keywords: Approaches to expanding, business, western companies, agricultural and food sectors Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 69-76 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2069-76.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:69-76 Template-Type: ReDIF-Article 1.0 Author-Name: Monika Pavlova Author-Email: monika.anastasova.pavlova1989@gmail.com Author-Workplace-Name: University of Economics - Varna Title: Problems of Conventional Agriculture and Opportunities to Overcome Its Effects on the Environment Abstract: The development of modern society requires development of agricultural production as well. Public and farmer's awareness should be focused on more pressing issue for the impact of conventional agriculture and its consequences. Improper solution to the issue connected with the problem of finding a balance between growing population, its feeding and increasingly shrinking amount of arable land is associated with intensification of agricultural production at the expense of the environment. The purpose of this report is by clarifying the impact of conventional farming to bring alternatives to deal with the negative consequences of it. Classification-JEL: A00 Keywords: conventional farming, alternative farming systems, environmental impact on conventional agriculture Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 77-84 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2077-84.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:77-84 Template-Type: ReDIF-Article 1.0 Author-Name: Radmil Nikolov Author-Email: radmil.nikolov@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Title: Economic and Social Benefits of Conservation Agriculture Abstract: The topic of effective use of resources, their conservation for the forthcoming generations and solving the supply problem achieves increasing actuality. The estimated general downturn in the GDP of the countries in the European Union could be between ˆ20 and ˆ65bln., as a considerable decrease of the agricultural production is awaited. This calls for immediate precautions in order to adapt the sector to the changing conditions, adoption of new production practices, gaining new knowledge and abilities to manage the production system. Classification-JEL: A00 Keywords: conservation agriculture, soil, seeds, pesticides, erosion Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 85-90 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2085-90.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:85-90 Template-Type: ReDIF-Article 1.0 Author-Name: Lyudmila Mihaylova Author-Email: liudmilla@abv.bg Author-Workplace-Name: "Angel Kanchev" University of Ruse Author-Name: Emil Papazov Author-Email: epapazov@gmail.com Author-Workplace-Name: University of National and World Economy Author-Name: Ismail Bilgi Author-Email: info@ismailbilgi.com Author-Workplace-Name: "Angel Kanchev" University of Ruse Title: Traditional and Modern Aspects of the Internal Control in Organizations Abstract: The analysis of the specificities and challenges of the modern internal control in organizations and its application are an actual topic for researchers. The aim of this paper is to systematize the major differences in understanding of the traditional and contemporary internal control activities in organizations. In support of this, some practical examples from Turkey are presented and analyzed. The analytical results can be used for further studies and solving of practical problems. Classification-JEL: A00 Keywords: internal control, systems for internal control, industrial enterprises Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 91-98 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2091-98.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:91-98 Template-Type: ReDIF-Article 1.0 Author-Name: Radka Ivanova Author-Email: r.ivanova@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Title: Building an Innovation Infrastructure as a Prerequisite for Successful Innovation Process Abstract: Creating the right environment for innovation process is one of the main prerequisites for economic growth in recent years. Rapid change in consumer attitudes and preferences shorten the life cycle of products and services and cause the need to innovate. Partnering cooperation with other organizations, the inclusion of users and providers in the innovation process, using the services of various innovation intermediaries and consultants is a prerequisite for building a suitable infrastructure for the implementation of successful innovation of organizations of different size and sphere of activity. Classification-JEL: A00 Keywords: innovation, open innovation process, innovation infrastructure, cooperation Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 99-108 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%2099-108.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:99-108 Template-Type: ReDIF-Article 1.0 Author-Name: Boncho Mitev Author-Email: bonchomitev@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Title: Essential Characteristics of Strategic Alliances Abstract: In recent years the strategic alliances are becoming more widely used in the business practices of the companies. In general they are regarded as a form of cooperation (integration, interaction or partnership) between independent organizations to achieve mutually shared common goals. The strategic alliances can be found in many and various forms which define the complicated nature of this phenomenon. The paper's aim is to present the different approaches to clarify the strategic alliance essence and to outline their characteristics and features. Classification-JEL: A00 Keywords: strategic alliances, cooperation, strategic alliance characteristics, strategic alliances definitions Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 109-115 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%20109-115.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:109-115 Template-Type: ReDIF-Article 1.0 Author-Name: Donka Zhelyazkova Author-Email: d_zhelyazkova@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Title: Tunnel Facilities Used by Road Transport and the Idea of Sustainable Sector Development Abstract: The paper reveals the role of tunnel facilities run by road transport as the most used transport alternative for carrying out the idea of sustainable development of the sector. In the text we track the status of tunnel facilities at national level and provide an example of good practice applied by European countries to test the basic characteristic of the road facilities, contributing to the implementation of the transport process, corresponding well with environmental standards and the protection of life and health. Classification-JEL: A00 Keywords: road transport, tunnels, sustainable Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 116-122 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%20116-122.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:116-122 Template-Type: ReDIF-Article 1.0 Author-Name: Liliya Mileva Author-Email: l.mileva@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Title: Opportunities of Air Transport Management in Bulgaria (Conceptual Model) Abstract: This material relates to the preparation of a conceptual model for directions of air transport system management, which supports the thesis that the management of airlines and airports requires them to be regarded as one system. Through empirical research done at an earlier stage in this paper were identified problem areas in the system airport-airline in Bulgaria and made a conceptual model for the management of this system in Bulgaria. Classification-JEL: A00 Keywords: management, air transportation, Aircraft, improvement, air transport system, airport, airline, opportunities Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 123-132 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%20123-132.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:123-132 Template-Type: ReDIF-Article 1.0 Author-Name: Silviya Kostova Author-Email: kostova_silviq@abv.bg Author-Workplace-Name: University of Economics - Varna Title: Possibilities of the Implementing the Concept Kaizen in the Banking Sector in Bulgaria Abstract: During the last years the interest towards the Japanese concept Kaizen of continuous improvement the activities in America and Europe increases. The present report reveals the features and the characteristics of the concept Kaizen and the trends for its implementation in the banking sector worldwide. The main purpose of this report is to outline the specific features and the opportunities for improvement the activities in the banking sector in Bulgaria by applying the concept Kaizen. Classification-JEL: A00 Keywords: Kaizen, Continuous improvement, banking sector Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 133-144 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%20133-144.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:133-144 Template-Type: ReDIF-Article 1.0 Author-Name: Miglena Pencheva Author-Email: miglenav@uni-ruse.bg Author-Workplace-Name: "Angel Kanchev" University of Ruse Title: Theoretical Analysis of Basic Features of Knowledge Transfer Abstract: The objective of the paper is theoretical analysis of basic landmarks for knowledge transfer. The nature of knowledge is examined along with types of knowledge, what is and what is not the knowledge transfer and models for creation of knowledge. Classification-JEL: A00 Keywords: knowledge, knowledge transfer, knowledge management models Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 145-156 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%20145-156.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:145-156 Template-Type: ReDIF-Article 1.0 Author-Name: Miroslav Vladimirov Author-Email: vladimirov@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Title: Development of Portfolio Theory: Model Black - Letterman Abstract: The paper presents a theoretical framework model Black -Litterman. Presented is the canonical model and one of the most used its additions. In the experiments, the report makes a comparative analysis of the use of Black - Litterman and classical model Markowitz. Classification-JEL: A00 Keywords: portfolio, Black-Litterman, optimization Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 157-164 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%20157-164.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:157-164 Template-Type: ReDIF-Article 1.0 Author-Name: Silvia Dimitrova Author-Email: silvia_dimitrova@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Title: Municipal Support from the EU in the Field of Culture Abstract: The article examines the notion that culture has considerable support in the EU, both methodical and financial. Therefore, the main conventions, applicable and relevant for European countries, programmes, funds and other initiatives of the Union are reviewed. Significant attention is paid to projects that benefit cultural sphere in 6 bulgarian municipalities – Kavarna, Balchik, Byala, Shabla, Avren and Dolni chiflik. The presented data show that the most used/applicable funds are for regional and urban development, maritime & fisheries policies, as well as cross border cooperation. The funds from the EU in the studied municipalities are used for heritage conservation, infrastructure, diversification of events, accessibility, education of children and youth. Classification-JEL: A00 Keywords: culture, EU, support, municipalities Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 165-175 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%20165-175.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:165-175 Template-Type: ReDIF-Article 1.0 Author-Name: Tzveta Zafirova Author-Email: tzveta_zafirova@abv.bg Author-Workplace-Name: University of Economics - Varna Title: The Evolution of Management Theory of Organizational Crises and Its Practical Application Abstract: The large organizational crises in Bulgaria are becoming more common in recent years as a result of natural disasters, terrorist threats, incidents, accidents, conflicts and others. Dynamic and turbulent environment ensure their increase. The aim of the publication is to study the origin and development of theory and practice in the management of organizational crises to be used experience of leading countries in this field. They studied many world research and databases, and the results were analyzed and classified. Classification-JEL: A00 Keywords: organizational crises, crisis management, Crisis Research Centers, disasters, accidents Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 176-183 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%20176-183.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:176-183 Template-Type: ReDIF-Article 1.0 Author-Name: Tanya Dabeva Author-Email: dabeva@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Author-Name: Stoyan Marinov Author-Email: s.marinov@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Author-Name: Georgina Lukanova Author-Email: lukanova@ue-varna.bg Author-Workplace-Name: University of Economics - Varna Title: Competitive Position of Bulgaria Destination in the Global Tourism Abstract: The article discusses the development of global tourism. Presents the structure of the global emotive and receptive global tourism market. They bring out the major trends in climate of global tourism demand and global tourism offering. Mark the location of the destination Bulgaria in global tourism. Assess its position as the basis of modern tourism development in the country through indices and studies of authoritative international institutions and organizations. Outlines the recommendations for the future development of destination Bulgaria in the context of global changes on tourism. Classification-JEL: A00 Keywords: global tourism, tourist market, tourist demand, tourist supply Journal: IZVESTIA, JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES Pages: 184-196 Issue: 1 Year: 2016 Month: November File-URL: http://www.su-varna.org/izdanij/2016/ikonom-1-016/p%20184-196.pdf File-Format: Application/pdf Handle: RePEc:vra:journl:y:2016:i:1:p:184-196